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Snapchat Ads Ad Set

The Purchase ROAS (Impression Time) by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads, using impression time-based attribution. This metric attributes conversions to when the ad was first shown, matching the Snapchat Ads UI reporting method.

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Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Set"?
The Purchase ROAS (Impression Time) by Ad Sets metric measures the revenue generated from purchases made as a direct result of a specific ad set, using impression time-based attribution. Unlike the standard Purchase ROAS metric which uses conversion time attribution, this metric attributes conversions to the time when the ad impression occurred, matching the attribution method used in the Snapchat Ads UI. This metric is calculated by dividing the total revenue generated by the ad set by the total ad spend for that ad set. It helps advertisers understand the effectiveness of their ad sets in driving purchases and enables them to optimize their campaigns to achieve a higher ROI. The higher the Purchase ROAS (Impression Time), the more effective the ads are in generating revenue. It's a valuable metric for optimizing campaigns to maximize profit when using impression time-based attribution.
Example: Ad set 1 resulted in a Purchase ROAS (Impression Time) of $5.20, while ad set 2 had a Purchase ROAS (Impression Time) of only $2.50. Based on this metric, ad set 1 was more successful at generating revenue from ad spend than ad set 2, using impression time-based attribution that matches the Snapchat Ads UI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Set on the Performance screen
  6. 6
    Get Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
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Data Calculations

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Performance Screen

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General

  • Description
    The Purchase ROAS (Impression Time) by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads, using impression time-based attribution. This metric attributes conversions to when the ad was first shown, matching the Snapchat Ads UI reporting method.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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