Databox

Snapchat Ads Purchase ROAS (Return on Ad Spend) - Impression Time

Purchase ROAS (Impression Time) is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, using impression time-based attribution. This metric attributes conversions to the time when the ad was first shown (impression time) rather than when the conversion occurred, matching the attribution method used in the Snapchat Ads UI.

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Purchase ROAS (Return on Ad Spend) - Impression Time 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Purchase ROAS (Return on Ad Spend) - Impression Time"?
Purchase ROAS (Impression Time), or Return on Ad Spend using impression time-based attribution, is a crucial metric in SnapchatAds that measures the revenue generated from ad spend. Unlike the standard Purchase ROAS metric which uses conversion time attribution, this metric attributes conversions to the time when the ad impression occurred. This matches the attribution method used in the Snapchat Ads UI, making it easier to compare data between Databox and Snapchat's native interface. It helps you determine the effectiveness of your advertising by calculating the revenue you earned for every dollar you spent on advertising, based on when users first saw your ads. The higher the Purchase ROAS (Impression Time), the more effective your ads are, and the more ROI you're generating. This metric plays a key role in determining the success of your advertising efforts and the return on your investments when using impression time-based attribution.
Example: A clothing brand wants to track how much revenue they make from their Snapchat Ads campaigns compared to how much they have spent on those campaigns, using the same attribution method as the Snapchat Ads UI. They use Purchase ROAS (Impression Time) to evaluate the effectiveness of their ads with impression time-based attribution.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Purchase ROAS (Return on Ad Spend) - Impression Time in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase ROAS (Return on Ad Spend) - Impression Time using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase ROAS (Return on Ad Spend) - Impression Time on the Performance screen
  6. 6
    Get Purchase ROAS (Return on Ad Spend) - Impression Time performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase ROAS (Return on Ad Spend) - Impression Time
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Purchase ROAS (Return on Ad Spend) - Impression Time from Snapchat Ads in Databox GET STARTED

General

  • Description
    Purchase ROAS (Impression Time) is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, using impression time-based attribution. This metric attributes conversions to the time when the ad was first shown (impression time) rather than when the conversion occurred, matching the attribution method used in the Snapchat Ads UI.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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