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Snapchat Ads Purchase ROAS (Return on Ad Spend) - Conversion Time by Ad Set

The Purchase ROAS (Conversion Time) by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads, using conversion time-based attribution. This metric attributes conversions to when the conversion event occurred, rather than when the ad impression took place.

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Purchase ROAS (Return on Ad Spend) - Conversion Time by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Purchase ROAS (Return on Ad Spend) - Conversion Time by Ad Set"?
The Purchase ROAS (Conversion Time) by Ad Sets metric measures the revenue generated from purchases made as a direct result of a specific ad set, using conversion time-based attribution. Unlike the impression time-based ROAS metric, this metric attributes conversions to the time when the conversion event occurred (conversion time) rather than when the ad impression took place, which is the default attribution method used by the Snapchat Ads API. This metric is calculated by dividing the total revenue generated by the ad set by the total ad spend for that ad set. It helps advertisers understand the effectiveness of their ad sets in driving purchases and enables them to optimize their campaigns to achieve a higher ROI. The higher the Purchase ROAS (Conversion Time), the more effective the ads are in generating revenue. It's a valuable metric for optimizing campaigns to maximize profit when using conversion time-based attribution.
Example: Ad set 1 resulted in a Purchase ROAS (Conversion Time) of $5.20, while ad set 2 had a Purchase ROAS (Conversion Time) of only $2.50. Based on this metric, ad set 1 was more successful at generating revenue from ad spend than ad set 2, using conversion time-based attribution.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchase ROAS (Return on Ad Spend) - Conversion Time by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase ROAS (Return on Ad Spend) - Conversion Time by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase ROAS (Return on Ad Spend) - Conversion Time by Ad Set on the Performance screen
  6. 6
    Get Purchase ROAS (Return on Ad Spend) - Conversion Time by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase ROAS (Return on Ad Spend) - Conversion Time by Ad Set
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Snapchat Ads integration with Databox Track Purchase ROAS (Return on Ad Spend) - Conversion Time by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Purchase ROAS (Conversion Time) by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads, using conversion time-based attribution. This metric attributes conversions to when the conversion event occurred, rather than when the ad impression took place.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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