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Snapchat Ads Purchase ROAS (Return on Ad Spend) - Conversion Time by Ads

Purchase ROAS (Conversion Time) is a metric that measures the revenue generated from ad spend using conversion time-based attribution. This metric attributes conversions to when the conversion event occurred, rather than when the ad impression took place. It indicates the amount of revenue a business earns for every dollar spent on advertising. The higher the Purchase ROAS (Conversion Time), the more effective the ad campaign is in driving sales.

With Databox you can track all your metrics from various data sources in one place.

Purchase ROAS (Return on Ad Spend) - Conversion Time by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Purchase ROAS (Return on Ad Spend) - Conversion Time by Ads"?
The Purchase ROAS (Conversion Time) metric in SnapchatAds measures the revenue generated from purchases made by customers who clicked on your ads, divided by the cost of those ads, using conversion time-based attribution. Unlike the impression time-based ROAS metric, this metric attributes conversions to the time when the conversion event occurred (conversion time) rather than when the ad impression took place, which is the default attribution method used by the Snapchat Ads API. It helps you evaluate the effectiveness of your ad campaigns and determine if you're getting a good return on investment. The higher the Purchase ROAS (Conversion Time), the more revenue your ads are generating for every dollar spent. This data can be used to adjust ad spend, targeting, creative elements and more to achieve optimal results when using conversion time-based attribution.
Example: SnapchatAds Purchase ROAS (Conversion Time) by Ads metric allows marketers to determine the amount of revenue generated from Snapchat ads compared to the cost of producing them, using conversion time-based attribution. For example, a fashion retailer can use this metric to determine the revenue generated from promotions during a flash sale campaign with conversion time-based attribution.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchase ROAS (Return on Ad Spend) - Conversion Time by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase ROAS (Return on Ad Spend) - Conversion Time by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase ROAS (Return on Ad Spend) - Conversion Time by Ads on the Performance screen
  6. 6
    Get Purchase ROAS (Return on Ad Spend) - Conversion Time by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase ROAS (Return on Ad Spend) - Conversion Time by Ads
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Purchase ROAS (Return on Ad Spend) - Conversion Time by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Purchase ROAS (Conversion Time) is a metric that measures the revenue generated from ad spend using conversion time-based attribution. This metric attributes conversions to when the conversion event occurred, rather than when the ad impression took place. It indicates the amount of revenue a business earns for every dollar spent on advertising. The higher the Purchase ROAS (Conversion Time), the more effective the ad campaign is in driving sales.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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