Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
How to Use OKRs to Set, Track, and Hit Your Quarterly Goals
When you wake up in the morning, what story do you tell yourself about the purpose of your work? Is it something along the lines ...
by Tamara Omerovic · Mar 13, 2023
How to Create Facebook Custom Audiences
When it comes to ad targeting, there’s perhaps no platform more powerful than Facebook. The sheer amount of information they have on billions of users ...
by Dann Albright · Apr 8, 2022
6 Strategies Marketers Use to Write High-Converting Email Copy
Nathanial Hawthorne, the famed 19th-century American novelist, once said, “easy reading is damned hard writing.” The same can be said for writing email copy that ...
by Dann Albright · Jun 3, 2025
Forms vs. Website Chat–Which One Generates More Leads?
No leads, no sales. You know this. And it’s why you work to drive traffic to your website — to identify and compel visitors who ...
by Eddie Shleyner · Jun 3, 2025
Facebook Ad Targeting: The 4 Essentials for Finding Your Audience
When it comes to targeting a specific audience and/or market, there are few (if any) platforms more powerful than Facebook. Facebook offers serious potential for ...
by Laura MacPherson · Jun 3, 2025
How To Use Twitter As a Powerful Social Prospecting Tool
Do you know how to do cold outreach via Twitter and actually get responses? If you’ve run a link building campaign, then you probably know ...
by Jonathan Nunez · Jul 24, 2018
Manual Link Building Techniques That Grow & Sustain Organic Traffic
Link building is one of the most important elements of an effective search engine optimization (SEO) strategy. Beyond the ranking benefits, it’s a valuable strategy ...
by Jayson DeMers · Jan 6, 2022
The Creative Ways Marketers Are Increasing Facebook Organic Reach
Has marketing on Facebook become pay-to-play? If you answered ‘yes’, you’re not alone. Over 60% of marketers we surveyed said that Facebook has become pay-to-play, ...
by Dann Albright · Jun 3, 2025
![How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]](https://cdnwebsite.databox.com/wp-content/uploads/2018/07/16115323/SethFendleyBg-640x384.jpg)
How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]
For many agencies, long-term clients are a true treasure. This is even more true for digital agencies. As the digital landscape shifts and organizations have ...
by Seth Fendley · May 17, 2022
How to Leverage the Right Data to Increase Website Traffic & Conversions
When it comes to creating new content, marketers often struggle to see the big picture. They’re either thinking about the top of the funnel: “How ...
by Remington Begg · Jul 19, 2018
10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies
It’s an obvious fact: if your subject line doesn’t capture people’s interest, your email won’t get read. If you’re responsible for writing subject lines, you’re ...
by Laura MacPherson · May 12, 2023
![Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]](https://cdnwebsite.databox.com/wp-content/uploads/2018/07/17100839/AgencyOnbaordingBG1-640x384.jpg)
Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]
Only 14% of marketing agencies say they’re “great” at onboarding new hires. [Tweet this stat.] Last month, Databox and Tettra decided to team up on ...
by Eddie Shleyner · May 3, 2022
The 7 Pillars for Implementing A Successful Influencer Marketing Strategy
In 2018, one of the hottest topics in the social space has been the continued rise of influencer marketing and its positive impact on audience rapport ...
by Katherine Chalhoub · May 2, 2024
The 10 Facebook Metrics That Every Marketer is Tracking
This data was sourced from just over 25,000 Datablocks used to track Facebook metrics in Databox. (What is a Datablock?) According to a study by ...
by Tamara Omerovic · Jun 3, 2025
How to Grow Your Organic Traffic: Dozens of Marketers On What Works
Organic traffic is hugely valuable, and marketers know it. Growing your organic traffic, however, is a bit more nebulous. Everyone wants to get more visitors ...
by Dann Albright · Jun 3, 2025
HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)
Marketers send two types of emails: HTML and Plain Text. HTML stands for HyperText Markup Language. It’s code. HTML emails are dressed up. They’re nicely ...
by Eddie Shleyner · May 2, 2024
How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results
Editor’s note: ‘Highlights’ is a new video series from Databox featuring interviews with founders, marketers, salespeople, and more as they talk through data-driven tactics for ...
by Tamara Omerovic · Aug 8, 2018
18 Expert Tips for Running Your First Influencer Marketing Campaign
Last year at the INBOUND conference, I met a talented digital marketer named “Marie.” Marie had both sales and digital marketing experience (rare!), and she ...
by Tamara Omerovic · Jan 18, 2022
How to Use Trello as a Free Growth Tool
At EmailMeForm, we couldn’t imagine functioning as a remote team without Trello. From project releases to social media planning and beyond, we use Trello to ...
by Aiza Coronado · Jul 11, 2024
How to Build Marketing Dashboards Using Your Key Business Metrics
In my first job as a marketer, I got the opportunity to work with a SaaS-based company. Most of the management and marketing team members were ...
by Abhay Kumar · Sep 29, 2022
How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better
Marketing agency StoryTeller Media Communications has steadily grown from a one-man band in 2009 to 14 people today by increasingly focusing on their strengths. They first ...
by Peter Caputa IV · Sep 19, 2021