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Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.

The 5 Sales Metrics That Every Sales Rep Should Be Tracking As Goals
Sales

The 5 Sales Metrics That Every Sales Rep Should Be Tracking As Goals

“What gets measured, gets managed.” – Peter Drucker Sales management is not for the faint of heart. Not only are managers responsible for recruiting, retaining, ...

by Belynda Cianci · Apr 22, 2024

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe
Marketing

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

Elle Woulfe has been marketing technology solutions to marketers for close to 12 years.  Eloqua, Lattice Engines and Path Factory are some of the notable ...

by Spela Mlekuz · Nov 1, 2019

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local
Marketing

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local

If you have anything to do with your business’s website, you’ve probably either heard or said the phrase “SEO takes time” before. And it’s a ...

by Jessica Greene · Jan 20, 2023

How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities
Marketing

How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities

Your competitors are speeding past you in the race for Google’s #1 organic position. How are they doing it? You might feel like you’ll need ...

by Elise Dopson · Nov 11, 2019

Introducing the Predictable Performance Training Course
Goals & Forecasts

Introducing the Predictable Performance Training Course

Listen, I know nothing about your personal finances. But, here’s what I do know––you don’t wait for paper statements to arrive by snail mail in ...

by Tamara Omerovic · May 4, 2024

17 Ways to Conduct Customer Research Right Now & Collect Valuable Feedback
Customer Success

17 Ways to Conduct Customer Research Right Now & Collect Valuable Feedback

Whether you’re marketing a brand new startup or a seasoned veteran, there’s no substitute for real customer feedback and research. After all, you can’t market ...

by Kiera Abbamonte · Apr 23, 2024

From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman
Marketing

From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman

Imagine this: It’s 2008 and simply having a blog as a business is a massive competitive advantage. Ellie Mirman remembers. She was at HubSpot in ...

by Tamara Omerovic · Oct 25, 2019

Avoid These 38 SEO Fails to Increase Your Chances of Ranking
Marketing

Avoid These 38 SEO Fails to Increase Your Chances of Ranking

SEO is tough to get right; there are over 200 ranking factors you’ll need to check off your list. That, combined with the thousands of ...

by Elise Dopson · Mar 16, 2023

The 15 Most Important Customer Success Metrics  for SaaS Companies
Marketing

The 15 Most Important Customer Success Metrics for SaaS Companies

In many ways, Software as a Service (SaaS) has radically changed the game for a lot of industries. The subscription-based pricing model of SaaS companies ...

by Kiera Abbamonte · Apr 24, 2024

Now in Databox: Monitor All of Your Important Business Metrics From One Screen
Product Updates

Now in Databox: Monitor All of Your Important Business Metrics From One Screen

It all starts with one metric, right? And then another. And another. And so on. But, when it comes to tracking performance, the process of ...

by Tamara Omerovic · Dec 1, 2021

How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing
Goals & Forecasts

How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

Growth was pissing everybody off.  It was 2016 and Kieran Flanagan was running marketing and growth for HubSpot’s freemium tools.  But, growth as a discipline, ...

by Spela Mlekuz · Oct 20, 2019

16 Ways for Improving Facebook Video Watch Time for Every Video You Promote
Marketing

16 Ways for Improving Facebook Video Watch Time for Every Video You Promote

In our most recent report, nearly 80% of respondents say video is the best content format for engagement on Facebook. That said, video is also ...

by Kiera Abbamonte · Apr 23, 2024

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)
Marketing

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

Imagine growing to 3 million users without a marketer on staff. Sounds like a dream, right?  Well, have you heard of CloudApp? Judging by those user ...

by Spela Mlekuz · Sep 19, 2021

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting
Goals & Forecasts

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 For Justin Jackson, a great ...

by Spela Mlekuz · Sep 19, 2021

23 Proven Email Marketing Tips From Top Digital Marketers
Marketing

23 Proven Email Marketing Tips From Top Digital Marketers

If you think that email is an oversaturated channel, you probably haven’t discovered these email marketing tips yet. Even in 2019, email is still one ...

by Tamara Omerovic · Jun 3, 2025

The 19 Best WordPress Marketing Plugins You Should Install on Your Website
Marketing

The 19 Best WordPress Marketing Plugins You Should Install on Your Website

Did you know that the average marketer has 12 different tools in their back pocket? Whether you’re using them to automate your sales process or ...

by Elise Dopson · May 8, 2023

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss
Goals & Forecasts

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 You have no product. You have ...

by Spela Mlekuz · Sep 19, 2021

15 Website Speed Optimization Tips That Anyone Can Implement
Marketing

15 Website Speed Optimization Tips That Anyone Can Implement

Your content is high-quality and you’ve earned tons of backlinks, but you’re still not ranking highly in search. You suspect that your site’s slow loading ...

by Jessica Greene · Apr 23, 2024

How Sagefrog Uses Databox to Identify & Optimize Their Top Organic Landing Pages
Goals & Forecasts

How Sagefrog Uses Databox to Identify & Optimize Their Top Organic Landing Pages

Optimizing organic landing pages, especially pages that rank well, are important for your company’s strategic SEO planning. Keeping track of top-ranking organic landing pages can ...

by Mark Schmukler · Oct 3, 2019

Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business
Leadership

Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 Ben Jabbawy had an offer ...

by Spela Mlekuz · Sep 19, 2021

The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track
Marketing

The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track

You’re trying to find a marketing channel that brings the best results for the cash you’re spending. Email, social media, SEO… Which should be your ...

by Elise Dopson · Jul 14, 2022