Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
The 3 Essentials for Properly Setting Up Google Analytics Conversion Tracking
Using Google Analytics to keep up to date with your website activity can be a valuable data tool when wielded properly. You can use it ...
by Belynda Cianci · Jun 3, 2025
How (and Why) ThriveHive Went All-In On Small, Local Businesses
Acquisition costs will be tough to keep down. Churn will be high. You need to build sales pipeline quickly, and… You can’t pay for it. ...
by Tamara Omerovic · Nov 26, 2019
Email Personalization: Tips, Tools, & The 6 Fundamentals For Success
Personal touches make all the difference in marketing. Untold thousands of marketing hours (and dollars) go into creating a personalized experience for every client, prospect, ...
by Belynda Cianci · Jun 3, 2025
How ActiveCampaign Grew to 80k Customers By Focusing On Product First
Maria Pergolino had never heard of ActiveCampaign. Which is funny, because Maria is a veteran marketing executive in the software space. She’s worked for other ...
by Tamara Omerovic · Dec 10, 2019
The 24 Best Online Marketing Courses For Growing Your Career
Marketing, and online marketing in particular, is always changing. It’s one of those industries where practitioners have to always be learning—or risk falling behind. With ...
by Kiera Abbamonte · Dec 1, 2021
Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year
For most marketers, planning for the new year starts well in advance of glittery, NYE parties. But in order to plan for 2020, you have ...
by Kiera Abbamonte · Dec 3, 2021
Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store
Running an ecommerce store isn’t as simple as getting orders and fulfilling them. Sure, you’ll need to make sure the logistics run smoothly, and that ...
by Elise Dopson · Nov 24, 2022
Inside G2’s Explosive Growth with CMO Ryan Bonnici
Early on, Ryan Bonnici told his bosses at G2, “if I don’t hit the numbers, fire me.” He calls it naively confident, in that (at ...
by Tamara Omerovic · Nov 14, 2019
20 Must-Have Google Analytics Integrations That Marketers Rely On
In the digital marketing world, you can’t talk about analytics or reporting without talking about Google Analytics. It’s both the king and queen of web ...
by Kiera Abbamonte · Feb 23, 2023
The 40 Best HubSpot Integrations (Survey-Backed)
There are hundreds of third-party apps that integrate with HubSpot. And while it’s great to have lots of HubSpot integrations options, having too many gets ...
by Tamara Omerovic · Jun 3, 2025
The Most Valuable Customer Service Interview Questions for Gathering Customer Feedback
“The customer is always right.” It may be an old chestnut, but this idea remains one of the most powerful truths in sales and marketing. ...
by Belynda Cianci · Jan 20, 2022
Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability
What’s the worst thing that can happen? That’s what Andy Cook asked himself when Tettra was about 2 weeks away from going out of business. ...
by Spela Mlekuz · Nov 8, 2019
20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance
The number of live websites using Google Analytics to track performance is approaching the 30 million mark. That’s a lot of data. And while most ...
by Elise Dopson · Jun 10, 2024
The 5 Sales Metrics That Every Sales Rep Should Be Tracking As Goals
“What gets measured, gets managed.” – Peter Drucker Sales management is not for the faint of heart. Not only are managers responsible for recruiting, retaining, ...
by Belynda Cianci · Apr 22, 2024
Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe
Elle Woulfe has been marketing technology solutions to marketers for close to 12 years. Eloqua, Lattice Engines and Path Factory are some of the notable ...
by Spela Mlekuz · Nov 1, 2019
33 SEO Quick Wins: On-Page, Off-Page, Technical & Local
If you have anything to do with your business’s website, you’ve probably either heard or said the phrase “SEO takes time” before. And it’s a ...
by Jessica Greene · Jan 20, 2023
How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities
Your competitors are speeding past you in the race for Google’s #1 organic position. How are they doing it? You might feel like you’ll need ...
by Elise Dopson · Nov 11, 2019
Introducing the Predictable Performance Training Course
Listen, I know nothing about your personal finances. But, here’s what I do know––you don’t wait for paper statements to arrive by snail mail in ...
by Tamara Omerovic · May 4, 2024
17 Ways to Conduct Customer Research Right Now & Collect Valuable Feedback
Whether you’re marketing a brand new startup or a seasoned veteran, there’s no substitute for real customer feedback and research. After all, you can’t market ...
by Kiera Abbamonte · Apr 23, 2024
From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman
Imagine this: It’s 2008 and simply having a blog as a business is a massive competitive advantage. Ellie Mirman remembers. She was at HubSpot in ...
by Tamara Omerovic · Oct 25, 2019
Avoid These 38 SEO Fails to Increase Your Chances of Ranking
SEO is tough to get right; there are over 200 ranking factors you’ll need to check off your list. That, combined with the thousands of ...
by Elise Dopson · Mar 16, 2023