Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
17 Financial KPIs Every Sales and Marketing Team Should Track
Sales teams track sales KPIs. Marketing teams track marketing KPIs. But together, those teams should also be tracking financial KPIs. Why? At the end of ...
by Jessica Greene · Jun 3, 2025
6 Ways to Improve the Video Play Rate for Every Video You Create
If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...
by Jessica Greene · Dec 18, 2023
How ClearPivot Saves 40 Hours On Client Reporting Every Month (& How That Improves Performance)
Danielle Best of ClearPivot recently sat down with Databox’s Tory Sher for a discussion around reporting processes, and specifically, how Databox has helped them improve. ...
by Victoria Sher · Dec 20, 2023
How to Measure & Improve Your Video Play Rate
With so many metrics to track on your videos, the most obvious one might be the play rate. Play rate measures how many people played ...
by Gabriel Marguglio · Jul 30, 2019
How to Get Higher Conversion Rates on Your Website with Chatbots
One of the most exciting things to happen for demand generation professionals in recent years is the advent of chatbots and conversational marketing. We’ve now ...
by Chris Handy · Jul 26, 2019
24 Overlooked Digital Advertising Channels That Can Drive Acquisition
When it comes to advertising online, the vast majority of marketers look to the same handful of digital ad channels. They’re popular because they work—but ...
by Kiera Abbamonte · Apr 22, 2024
Freemium vs. Free Trial: Which is the Better Model for Your Business?
“Grab your free 14-day trial,” and “Gain free access”: They’re two call-to-action phrases used on a huge volume of SaaS websites. Sure, each has its ...
by Elise Dopson · Apr 12, 2023
11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts
Over half of a company’s sales time is wasted on poor prospects. Whether you’re cold calling, emailing or following-up with people on your “to contact” ...
by Elise Dopson · Jan 20, 2023
Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?
When it comes to advertising and reaching new audiences, Facebook offers 2 different ways to put money behind your social media efforts: boosted posts and ...
by Kiera Abbamonte · Mar 29, 2023
How to Use Internal Links to Boost SEO and the User Experience
Developing an internal linking strategy is one of the simplest ways to increase your rankings and improve your user experience. Like backlinks, internal links—links from ...
by Jessica Greene · Dec 14, 2022
SEO vs. PPC: Which Channel Generates More Sales?
If you’re looking to increase your sales—and aiming to do so through search—you have two options: SEO and PPC. SEO best practices can get your ...
by Jessica Greene · Dec 13, 2022
New Integration: Track & Visualize Your Sales Engagement with Outreach
Hi there, Outreach customers 👋 Today, we’re excited to announce our new integration with Outreach, allowing you to track and visualize your sales engagement and ...
by Tamara Omerovic · Jul 1, 2019
8 Proven Strategies for Converting Free Trial Users to Paying Customers
If your business offers a freemium product or a time-boxed free trial, you have one goal: converting those trial users to paid customers. Of course, ...
by Jessica Greene · Nov 12, 2021
29 SEO Copywriting Tips for Writing Content that Ranks
Content and SEO have a complicated relationship. SEO has a history of making content worse. A decade ago, the internet was filled with low-quality and ...
by Jessica Greene · Dec 15, 2022
The 17 Essential YouTube KPIs for Measuring & Growing Your Channel
While we all know the power of video by now, that doesn’t mean we know how to track it. YouTube has its own set of ...
by Kiera Abbamonte · Jun 21, 2024
22 Common Email Marketing Mistakes & How to Avoid and Overcome Them
Email marketing mistakes fall on a spectrum that spans from “oops” to absolute disaster. Sending an email with a broken link lands on the “oops” ...
by Jessica Greene · Mar 7, 2023
New Integration: Monitor Your Overall Search Presence with Google My Business
Hi there, Google My Business users 👋 Today, we’re happy to announce our new integration with Google My Business, allowing you to track and visualize ...
by Tamara Omerovic · Jun 10, 2019
Conversational Marketing: How to Measure ‘First Question Performance’
They say you never get a second chance to make a first impression. Well, when it comes to conversational marketing, the same holds true. “First ...
by Remington Begg · Jun 4, 2019
How to Track the Performance of Your Ungated Content
Not all content should be gated (cue the gasp). Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the ...
by Julia Tiedt · Dec 18, 2023
The 28 Advertising KPIs That Every Marketing Expert Should Track
ROAS, CPC, CPA, CTR, CPM: when you’re trying to measure your paid media performance, it’s easy to get lost in a sea of acronyms—and that’s ...
by Jessica Greene · Dec 4, 2024
Conversion Rate Optimization: How to Discover Your Next A/B Test
Conversion rate optimization (CRO) is a powerful path toward growth. But it can also be an incredible waste of time if you’re not measuring the ...
by Elise Dopson · Dec 18, 2023