Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
How to Measure Blog Attribution Using Google Analytics
Measuring sales attribution from specific blog posts can be tricky. It’s why vast majority of marketers don’t consider themselves “successful” at measuring the ROI of ...
by Elise Dopson · Jun 10, 2024
Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’
Goals are one of the most powerful features in Google Analytics. You can use goals to track everything from the number of people who watched ...
by Jessica Malnik · Nov 13, 2023
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...
by Elise Dopson · Mar 28, 2023
How to Create & Measure Your Content Marketing Funnel
Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...
by Elise Dopson · May 2, 2024
MarketLauncher Cuts Reporting Costs in Half & Improves Goal Achievement by 17 Percent with Databox
Managing the KPI progress of a 30+ member sales and marketing specialist team had become an intensive, time-consuming challenge for the management team at MarketLauncher. ...
by Belynda Cianci · Apr 20, 2022
How to Choose the Right Performance Metrics To Track for Your Business
Have you ever received a Slack message like this…? We’ve all been asked for on-demand performance updates from our team, boss, client, or other stakeholders. ...
by Kiera Abbamonte · Apr 19, 2022
How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies
Did you know that mobile PPC advertising is on pace to be worth more than $247 billion? Google and Facebook ads make up the lion ...
by Jessica Malnik · Dec 22, 2021
26 Ways for Improving Your Ecommerce Conversion Rate
Whether you’re driving people to your online store via content marketing, paid ads, affiliates, etc., every visitor who leaves your website without buying anything is ...
by Jessica Malnik · Nov 11, 2022
23 Tips for Tracking Sales Activity with HubSpot CRM
What would you do if your CEO came to you tomorrow and wanted you to increase sales by $25,000 next month? Would you already have ...
by Jessica Malnik · May 12, 2022
Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19
While many agencies survived- and some even thrived- during the 2001 Dot Com Crash and The Great Recession, the one-two punch of a global health ...
by Jessica Malnik · Oct 3, 2022
KPIs & OKRs: How to Leverage Both to Improve Your Performance
Many people confuse OKRs and KPIs. It is easy to do. The simplest way to think about OKRs is the big hairy audacious goals that ...
by Jessica Malnik · May 24, 2023
Facebook Video Ads: 26 Practices For Driving Conversions
Did you know that 85% of Facebook video ads are watched with no sound? Or, that 50% of Facebook’s mobile ad revenue comes from video ...
by Jessica Malnik · May 11, 2022
80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020
If you say “I wish there was a tool to help with this!” multiple times in your day-to-day role as a marketer, you’re not alone. Marketers ...
by Elise Dopson · Apr 13, 2022
The 14 Most Important Conversion Metrics to Track Using Google Analytics
We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...
by Elise Dopson · Feb 3, 2023
20 Tips For Writing High-Converting Facebook Ad Copy
Did you know that Facebook makes more than $16 billion each quarter in ad revenue? With so many companies using Facebook ads, anything you can ...
by Jessica Malnik · May 11, 2022
How to Set SEO Goals for Your Team (That Actually Drive Action)
SEO spending is predicted to hit $80 billion this year. Your team might be contributing to that in some form. You’ve got an SEO strategy, ...
by Elise Dopson · Aug 2, 2024
Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?
One of the biggest things that trip up new Facebook advertisers is the difference between ad format and ad objective. The ad format is the ...
by Jessica Malnik · Mar 29, 2023
On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights
You’ve spent valuable time and resources optimizing important pages on your website. Now, how are you reporting on the impact of your efforts? After all, ...
by Elise Dopson · Jul 25, 2024
How to Predict Your Company’s Performance During Uncertain Times
With so much week-to-week uncertainty during COVID-19, company performance is difficult to manage. The dot-com bust and the 2008 economic recession were no picnic. But, ...
by Peter Caputa IV · Feb 19, 2024
Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance
Google Analytics is one of the most powerful tools you can use to measure the performance of your online store. However, it is easy to ...
by Jessica Malnik · Dec 6, 2022
24 Slack Integrations That Teams Can’t Live Without
With more than 10 million daily active users, Slack has become the go-to communication tool for many (many) companies. The easy-to-use, well-designed app makes it ...
by Jessica Malnik · Dec 22, 2021