Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
Imagine having the right amount of budget to run your campaigns, yet all of it goes away in vain because you haven’t set up an ...
by Archita Sharma · Nov 8, 2023
Why do some brands see 10x returns on their Google Ads? And, other brands lose a ton of money with little to nothing to show ...
by Jessica Malnik · Jul 25, 2024
Is cold email dead? Talk to 10 different marketers and you’re likely going to get at least a few resounding “yeses!” It’s easy to dismiss ...
by Jessica Malnik · Apr 4, 2023
Hi there, StackAdapt users 👋 Today, we’re excited to announce our new integration with StackAdapt, allowing you to track and visualize CPC, CPM, CTR, and all your overall advertising performance alongside ...
by Tamara Omerovic · Jul 29, 2020
For marketing departments, visibility (into the data, and into your efforts) is everything. However, transparency on ad spend, results, and metrics can be hard to ...
by Belynda Cianci · Oct 26, 2021
The best way to keep everyone on your team up-to-date on performance is to have it visible for everyone to see. Sounds obvious, right? We’ve ...
by Tamara Omerovic · Dec 18, 2023
With 3.5 billion people using various social media platforms worldwide, businesses are scrambling to create an irresistible social presence and drive a big chunk of ...
by Maham S. Chappal · Oct 20, 2022
Email, SEO, content marketing, PPC… the list goes on. You’ve got tons of traffic sources you’re relying on to pull people to your website. One ...
by Elise Dopson · Dec 6, 2022
Here’s the thing: having the right goals is crucial for any team’s success — not just a sales team. Without a measurable outcome in mind, ...
by Belynda Cianci · Dec 20, 2023
Where in many areas of the world small business owners have moved to a digital storefront model, in other areas the transition has taken more ...
by Belynda Cianci · Feb 23, 2023
Did you know that just 39% of marketers feel confident about tracking the ROI of their campaigns? While some readers may not be confident in ...
by Elise Dopson · Jan 31, 2023
Every product does its best to define value for its customers; However, “best value” can’t always be measured solely by “biggest” or “most” in terms ...
by Belynda Cianci · Jul 15, 2020
How many website visitors added an item to their cart but didn’t buy? Or, how many people initiated a live-chat but didn’t purchase? And, what ...
by Jessica Malnik · Nov 17, 2022
What if you could tell, ahead of time, which deals would close and where leads get stuck or drop off in your sales cycle? That’s ...
by Elise Dopson · Dec 20, 2023
Imagine having your own custom analytics and reporting tool, complete with fully branded dashboards, performance alerts, a custom subdomain, and even a mobile experience. Now ...
by Tamara Omerovic · Dec 18, 2023
When sharing important information with clients, the presentation is just as important as the substance. This was the case for the Marketing and advertising consultants ...
by Belynda Cianci · May 8, 2023
“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...
by Elise Dopson · Jan 26, 2022
Just 8% of marketers consider themselves “successful” or “very successful” at measuring the ROI of their content marketing efforts. That’s a huge problem. It means ...
by Elise Dopson · Mar 21, 2023
What percentage of your website’s traffic comes from Google searches vs social media platforms? How much traffic comes to your website from paid Google, Facebook, ...
by Jessica Malnik · Apr 10, 2025
Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...
by Masooma Memon · Apr 22, 2024
Hi there, Vimeo OTT users 👋 Today we’re excited to announce our new integration with Vimeo OTT, allowing you to track and visualize the performance ...
by Tamara Omerovic · Jun 26, 2020