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Google Analytics 4 Metrics Tutorial: Everything You Need to Know Before You Transition to the New Platform
KPIs & Metrics

Google Analytics 4 Metrics Tutorial: Everything You Need to Know Before You Transition to the New Platform

In October 2022, Google launched the latest version of Google Analytics (GA4) and replaced Universal Analytics (UA) as the default for digital analytics measurements on ...

Filip Stojanovic's avatar by Filip Stojanovic | Feb 8, 2023
Benchmark Your Company’s Performance with Databox Benchmark Groups
Marketing

Benchmark Your Company’s Performance with Databox Benchmark Groups

Have you ever asked yourself one of these questions? – “How does our marketing stack up against our competitors?” – “Are our salespeople as productive ...

Marija Hladni's avatar by Marija Hladni | Oct 20, 2022
Growing Customers & Revenue (w/ Tim Soulo, Ahrefs)
Leadership

Growing Customers & Revenue (w/ Tim Soulo, Ahrefs)

The metric: Customers & Revenue Learn how Tim Soulo (CMO at Ahrefs) thinks about setting goals, measuring (or not measuring) KPIs, and using content to ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
50+ Social Media Experts Share Their Favorite Facebook Analytics Tools
Product Updates

50+ Social Media Experts Share Their Favorite Facebook Analytics Tools

If you found this post, we’re guessing you are looking for a new Facebook analytics tool. With over 200 tools listed on Capterra alone, it ...

Jessica Malnik's avatar by Jessica Malnik | Oct 23, 2022
Google Analytics 4 Migration: A Step By Step Guide
Google Analytics

Google Analytics 4 Migration: A Step By Step Guide

That time is finally near. There’s not much left until Universal Analytics stops collecting data. We only have until the 1st of July 2023 to ...

by Davor Štefanović | Oct 28, 2022
Increasing ABM Account Engagement by 50 Percent
Leadership

Increasing ABM Account Engagement by 50 Percent

The metric: ABM Account Engagement Learn how Peter Zawistowicz (Head of Marketing at Pace) increased Gremlin’s engagement among targeted accounts by over 50% in 1 ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
To Niche or Not to Niche? The Benefits and Drawbacks of Niching Your Digital Marketing Agency
Agencies

To Niche or Not to Niche? The Benefits and Drawbacks of Niching Your Digital Marketing Agency

To specialize or not to specialize? This is the eternal question of many businesses, but marketing agencies in particular. Both generalist and specialist approaches have ...

by Davor Štefanović | Oct 11, 2022
Sales Report Templates For Daily, Weekly Monthly, Quarterly and Yearly Statements (Sourced from 40+ Sales Pros)
Reporting

Sales Report Templates For Daily, Weekly Monthly, Quarterly and Yearly Statements (Sourced from 40+ Sales Pros)

Sales is one of the top 3 most monitored and reported operations, according to Databox’s state of business reporting. Monitoring the correct sales reports helps ...

Masooma Memon's avatar by Masooma Memon | Jun 26, 2024
Increasing Inbound to MQL Conversion by 20 Percent
Marketing

Increasing Inbound to MQL Conversion by 20 Percent

The metric: Inbound to MQL Conversion Learn how AJ Alonzo (Director of Marketing at demandDrive) improved their inbound lead to marketing qualified lead (MQL) percentage ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Apr 10, 2025