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You May Be Measuring the Wrong Marketing KPIs
Marketing

You May Be Measuring the Wrong Marketing KPIs

In order to build a great marketing department, it’s not enough to just generate great ideas. You need to measure the success of your ideas and then ...

Author's avatar by Stephanie Roulic | May 18, 2022
90 Marketing Leaders Reveal What They Really Want From an Agency Partner
Marketing

90 Marketing Leaders Reveal What They Really Want From an Agency Partner

75% of client-side marketers and agency leaders believe that being a “digital” agency will be irrelevant within the next 5 years. Digital marketing is more ...

Author's avatar by Tamara Omerovic | Jul 7, 2024
Introducing Databoards: How to Build KPI Reports Perfectly Optimized for Every Device
Product Updates

Introducing Databoards: How to Build KPI Reports Perfectly Optimized for Every Device

Tired of squinting to view pdf reports on your mobile phone? Need to present data live in a meeting or over a conference call without ...

Author's avatar by Gasper Vidovic | Jun 5
How This Veteran Agency Leader Leverages Data to Win Bigger Accounts
Agencies

How This Veteran Agency Leader Leverages Data to Win Bigger Accounts

At the end of 2016, Kuno Creative wanted to uncover the factors that separated profitable clients from unprofitable ones. John McTigue and Chris Knipper, the leaders ...

Author's avatar by Tamara Omerovic | Jun 5
How 17 Agencies Use Data To Pitch Prospective Clients
Agencies

How 17 Agencies Use Data To Pitch Prospective Clients

If you are still using a high-level, services-oriented, generic powerpoint pitch, these 17 agencies are probably closing more new business than you. In the past 5 months, ...

Author's avatar by Tamara Omerovic | Jun 5
Introducing Databox’s First 52 Partners
Product Updates

Introducing Databox’s First 52 Partners

Partnerships are key to business success – but only when they’re focused on helping mutual customers be successful. Fifteen years ago, in my first startup, ...

Author's avatar by Peter Caputa IV | Jun 6, 2024
How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress
Marketing

How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress

I joined Databox to run content marketing about 6 weeks ago. That quickly added complexity to our blogging process. Being the one-man marketing team, I need ...

Author's avatar by Tamara Omerovic | May 16, 2017
The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging
Marketing

The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging

I heard a consistent trend after talking to 10 agency leaders at Hubspot’s Partner Day: Measure Results, not Output. When non-marketers do not understand digital ...

Author's avatar by Tamara Omerovic | Jun 2
Product Update: Databox’s New Metric Builder Pulls Custom Metrics from Advanced Analytics Platforms
KPIs & Metrics

Product Update: Databox’s New Metric Builder Pulls Custom Metrics from Advanced Analytics Platforms

The Metric Builder is our advanced setup engine that allows you to extract custom metrics, events, goals and data with just a few clicks. A few ...

Author's avatar by Gasper Vidovic | Apr 23, 2024