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How Experts Measure Website Redesign Success
Marketing

How Experts Measure Website Redesign Success

A website redesign is a significant undertaking that usually takes a lot of time and effort and involves several groups of stakeholders.  By the time ...

by Dann Albright | Jun 15, 2024
The Reasons Why Agencies Say ‘No’ to New Business
Agencies

The Reasons Why Agencies Say ‘No’ to New Business

Turning down new business is never easy. But when you’re in the service industry, saying “no” can be a crucial skill for both growing and ...

by Dann Albright | Jul 7, 2024
How to Use OKRs to Set, Track, and Hit Your Quarterly Goals
Goals & Forecasts

How to Use OKRs to Set, Track, and Hit Your Quarterly Goals

When you wake up in the morning, what story do you tell yourself about the purpose of your work? Is it something along the lines ...

Tamara Omerovic's avatar by Tamara Omerovic | Mar 13, 2023
How to Create Facebook Custom Audiences
Goals & Forecasts

How to Create Facebook Custom Audiences

When it comes to ad targeting, there’s perhaps no platform more powerful than Facebook. The sheer amount of information they have on billions of users ...

by Dann Albright | Apr 8, 2022
6 Strategies Marketers Use to Write High-Converting Email Copy
Marketing

6 Strategies Marketers Use to Write High-Converting Email Copy

Nathanial Hawthorne, the famed 19th-century American novelist, once said, “easy reading is damned hard writing.” The same can be said for writing email copy that ...

by Dann Albright | Jun 3, 2025
Forms vs. Website Chat–Which One Generates More Leads?
Marketing

Forms vs. Website Chat–Which One Generates More Leads?

No leads, no sales. You know this. And it’s why you work to drive traffic to your website — to identify and compel visitors who ...

by Eddie Shleyner | Jun 3, 2025
Facebook Ad Targeting: The 4 Essentials for Finding Your Audience
Marketing

Facebook Ad Targeting: The 4 Essentials for Finding Your Audience

When it comes to targeting a specific audience and/or market, there are few (if any) platforms more powerful than Facebook. Facebook offers serious potential for ...

Laura MacPherson's avatar by Laura MacPherson | Jun 3, 2025
How To Use Twitter As a Powerful Social Prospecting Tool
Marketing

How To Use Twitter As a Powerful Social Prospecting Tool

Do you know how to do cold outreach via Twitter and actually get responses? If you’ve run a link building campaign, then you probably know ...

Jonathan Nunez's avatar by Jonathan Nunez | Jul 24, 2018
Manual Link Building Techniques That Grow & Sustain Organic Traffic
Marketing

Manual Link Building Techniques That Grow & Sustain Organic Traffic

Link building is one of the most important elements of an effective search engine optimization (SEO) strategy. Beyond the ranking benefits, it’s a valuable strategy ...

Jayson DeMers's avatar by Jayson DeMers | Jan 6, 2022