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Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store
Marketing

Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store

Whether you are launching a brand new eCommerce store or switching to a different eCommerce platform, this process can be overwhelming and time-consuming.  There are ...

Jessica Malnik's avatar by Jessica Malnik | Sep 12, 2023
Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads
Instagram

Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

In 2020, Instagram had 1 billion active users. If you have an audience that uses Instagram, that’s a lot of eyes your ads can reach. ...

Melissa King's avatar by Melissa King | Jun 19, 2024
6 Best Free Time Management Tools
Leadership

6 Best Free Time Management Tools

Time management – the very phrase itself has a sort of weight to it. It’s the kind of heft that similar phrases can throw around ...

Mariana Santiago's avatar by Mariana Santiago | Feb 7, 2024
How Growth Machine Turns Podcast Episodes Into Attributable Conversions
Agencies

How Growth Machine Turns Podcast Episodes Into Attributable Conversions

Recently, John Bonini connected with Amanda Natividad, Head of Marketing at Growth Machine, for an episode of our Metrics & Chill podcast. Amanda told John ...

by Kiera Abbamonte | Feb 20, 2024
The 7 Most Important Google Analytics Filters for Marketers
Google Analytics

The 7 Most Important Google Analytics Filters for Marketers

Google Analytics filters can make life easy for you, helping you sift through data with a fine-tooth comb to pinpoint exactly how you’re performing. But ...

Masooma Memon's avatar by Masooma Memon | Jul 30, 2021
The 11 Best Ecommerce Payment Processing Tools
Marketing

The 11 Best Ecommerce Payment Processing Tools

How do you accept payments online? e After you decide on what products you are going to sell, this is the next question you will ask ...

Jessica Malnik's avatar by Jessica Malnik | Dec 6, 2022
How Simple Machines Made Client Reporting (and Performance) More Repeatable with Databox
Market Research

How Simple Machines Made Client Reporting (and Performance) More Repeatable with Databox

The thing about agencies is that every process involved in their work gets multiplied across each account. That means the inefficiencies and time-consuming aspects compound ...

by Kiera Abbamonte | Oct 29, 2022
What is Keyword Cannibalization and How Do You Fix It?
Marketing

What is Keyword Cannibalization and How Do You Fix It?

Let’s start with a confession: I’ve heard of keyword cannibalization plenty of times. Each time, I paused and wondered what a weird term. It’s like ...

Masooma Memon's avatar by Masooma Memon | Feb 3, 2023
14 Salesforce KPIs B2B Sales Teams Track the Most
Sales

14 Salesforce KPIs B2B Sales Teams Track the Most

You’re probably sitting somewhere wondering what a Salesforce KPI is.  We already know what key performance indicators (KPIs) are, but what are they in relation ...

Rebecca Reynoso's avatar by Rebecca Reynoso | Apr 9, 2024