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Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs
Marketing

Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs

Cultivating your brand through good marketing is an important part of building longevity and loyalty for your product or service. But good service and solid ...

Belynda Cianci's avatar by Belynda Cianci | Aug 2, 2024
How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)
Agencies

How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)

Jonathan Stanis, Director of User Experience, and Frank Isca, a strategist at Weidert Group, joined John Bonini on an episode of the Metrics and Chill ...

by Spela Mlekuz | Feb 20, 2024
Google Analytics 4 vs. Universal Analytics: 4 Main Differences
Google Analytics

Google Analytics 4 vs. Universal Analytics: 4 Main Differences

By now, you have probably heard that Google Analytics is not just a simple upgrade to Universal Analytics, but almost an entirely new product. But ...

Masooma Memon's avatar by Masooma Memon | Nov 3, 2022
24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales
Marketing

24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Over 353 million people use Twitter each month. That’s a huge volume of people who can be exposed to your business. …Yet with 500 million ...

Elise Dopson's avatar by Elise Dopson | Jul 16, 2025
How to Create a Content Development Framework for High-Performing Teams
Marketing

How to Create a Content Development Framework for High-Performing Teams

Did you know more than 7.5 million blog posts are published every single day? You see your competitors join the party and publish content assets ...

Obaid Khan Durrani's avatar by Obaid Khan Durrani | Nov 3, 2022
Dynamic Search Ads Guide: What Are They and When Should You Use Them?
Marketing

Dynamic Search Ads Guide: What Are They and When Should You Use Them?

Google Ads Top of Funnel Dashboard

Masooma Memon's avatar by Masooma Memon | Dec 22, 2021
18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines
Marketing

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

SEO is pretty straightforward when it comes to blogging. But, when it comes to ecommerce and optimizing your online store for search? That’s a whole ...

Elise Dopson's avatar by Elise Dopson | Jul 2, 2024
Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions
Google Analytics

Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions

In October 2020, Google introduced Google Analytics 4, the next product in its analytics platform. Google Analytics 4 (AKA GA4) isn’t just the Google Analytics ...

Melissa King's avatar by Melissa King | Jul 6, 2022
20 Ways to Improve The Average Time on Page for Your Blog Posts
Marketing

20 Ways to Improve The Average Time on Page for Your Blog Posts

Most blog posts are designed around a question-and-answer exchange–so it’s common for readers to click through from search results, find the info they came for, ...

by Kiera Abbamonte | Dec 7, 2022