Impressions by Campaign (All time) measures the total number of times an ad from a particular campaign has been displayed or viewed by a user across all of its active periods. It helps to gauge the overall reach of a campaign and how many times it has been seen by potential customers.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign (All time) using Databox, follow these steps:
eCPM by Campaign (All time) metric measures the average revenue generated per thousand ad impressions served for each campaign over its lifetime. It helps assess the effectiveness of ad campaigns, compare their performance and optimize ad spend accordingly.
eCPC (Effective Cost Per Click) by Campaign (All Time) is a metric that calculates the average cost per click that a campaign has incurred, taking into consideration all historical data. It allows advertisers to analyze which campaigns are the most cost-effective in terms of clicks generated, enabling them to optimize their advertising budget accordingly.
Impressions by Campaign refers to the total number of times an ad has been displayed to a user on a specific advertising campaign across different placements and devices. It helps to measure the reach of the campaign and the potential audience reach.
Impressions by Advertiser is a metric that measures the total number of times an ad from a specific advertiser was displayed on a website, app or platform during a given period of time.
Conversions by Advertiser measures the total number of successful actions completed by users after clicking on an ad, attributed to a specific advertiser.
CTR (click-through rate) by campaign is a performance metric that measures the percentage of ad clicks obtained relative to the number of ad impressions served for a specific advertising campaign.
CTR by Advertiser is a performance metric in StackAdapt that measures the click-through rate of individual advertisers' campaigns. This helps to track and optimize campaign effectiveness for each advertiser separately.
The Media Cost by Campaign metric measures the total cost incurred for a specific advertising campaign, including ad spend and any additional fees or costs associated with running the campaign. It helps advertisers understand the expenses associated with each individual campaign and determine the effectiveness of their advertising investments.