CVR by Campaign (All time) measures the percentage of clicks on an ad that resulted in a conversion on the advertiser's website for each campaign over its lifetime. It provides insights into the effectiveness of each campaign in driving conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CVR by Campaign (All time) using Databox, follow these steps:
eCPM by Campaign (All time) metric measures the average revenue generated per thousand ad impressions served for each campaign over its lifetime. It helps assess the effectiveness of ad campaigns, compare their performance and optimize ad spend accordingly.
eCPC (Effective Cost Per Click) by Campaign (All Time) is a metric that calculates the average cost per click that a campaign has incurred, taking into consideration all historical data. It allows advertisers to analyze which campaigns are the most cost-effective in terms of clicks generated, enabling them to optimize their advertising budget accordingly.
Impressions by Advertiser is a metric that measures the total number of times an ad from a specific advertiser was displayed on a website, app or platform during a given period of time.
Conversions by Advertiser measures the total number of successful actions completed by users after clicking on an ad, attributed to a specific advertiser.
The Clicks by Advertiser metric measures the total number of clicks that an advertiser's campaigns have received across all their campaigns and ad groups.
CVR by Campaign is a metric that measures the conversion rate for each individual campaign, indicating the effectiveness of the ad in driving user action towards the desired goal.
CVR by Advertiser is a metric that measures the Conversion Rate of a specific advertiser's campaign, indicating how many clicks on their ads have resulted in a desired action, such as a purchase or sign-up.
The Media Cost by Advertiser metric is a calculation of the total amount spent on media by each individual advertiser within a given time period.