CVR by Campaign (All time) measures the percentage of clicks on an ad that resulted in a conversion on the advertiser's website for each campaign over its lifetime. It provides insights into the effectiveness of each campaign in driving conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CVR by Campaign (All time) using Databox, follow these steps:
The Impressions by Advertiser (All time) metric represents the total number of times an advertiser's creative has been displayed to a user across all campaigns, for the entire duration of their account existence on StackAdapt.
eCPM by Campaign (All time) metric measures the average revenue generated per thousand ad impressions served for each campaign over its lifetime. It helps assess the effectiveness of ad campaigns, compare their performance and optimize ad spend accordingly.
The eCPC by Advertiser (All time) metric in StackAdapt measures the average cost per click (CPC) for each advertiser's campaign over the lifetime of the campaign, allowing for easy comparison of performance across multiple campaigns.
Clicks by Advertiser (All time) is a metric that measures the total number of clicks an advertiser has received across all their campaigns since they started advertising on StackAdapt.
The Media Cost by Advertiser (All time) metric shows the total amount of money an advertiser has spent on all their campaigns on StackAdapt since the beginning of their relationship with the platform.
The Clicks by Advertiser metric measures the total number of clicks that an advertiser's campaigns have received across all their campaigns and ad groups.
CTR (click-through rate) by campaign is a performance metric that measures the percentage of ad clicks obtained relative to the number of ad impressions served for a specific advertising campaign.
CTR by Advertiser is a performance metric in StackAdapt that measures the click-through rate of individual advertisers' campaigns. This helps to track and optimize campaign effectiveness for each advertiser separately.