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StackAdapt Clicks by Campaign

Clicks by Campaign is a performance metric that measures the number of times users clicked on an ad campaign. It's an important metric for assessing how effective a campaign is in driving engagement and traffic to a website.

With Databox you can track all your metrics from various data sources in one place.

Clicks by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Clicks by Campaign"?
The Clicks by Campaign metric in StackAdapt measures the number of times users have clicked on ads within a given campaign. This metric allows advertisers to evaluate the effectiveness of their ad campaigns, gauge user engagement, and determine which campaigns are driving the most clicks. With this information, advertisers can optimize their ad campaigns to focus on the most successful ones and adjust their targeting and messaging strategies to improve click-through rates.
Example: A travel company using StackAdapt can use Clicks by Campaign metric to measure which campaigns are generating the highest click-through rates for their flight deals. This helps determine which campaigns to allocate more budget towards.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Clicks by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Clicks by Campaign using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Clicks by Campaign on the Performance screen
  6. 6
    Get Clicks by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Clicks by Campaign
StackAdapt integration with Databox Track Clicks by Campaign from StackAdapt in Databox GET STARTED

StackAdapt Clicks by Campaign included in Dashboard Templates 1

  • Live view

    StackAdapt Campaign Overview

    Analyze the effectiveness of your campaigns, which one generates the most traffic, and more, with this StackAdapt dashboard template.

    StackAdapt

General

  • Description
    Clicks by Campaign is a performance metric that measures the number of times users clicked on an ad campaign. It's an important metric for assessing how effective a campaign is in driving engagement and traffic to a website.
  • Category
    Marketing

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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