The Clicks by Advertiser metric measures the total number of clicks that an advertiser's campaigns have received across all their campaigns and ad groups.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Clicks by Advertiser using Databox, follow these steps:
Analyze which of your Advertisers are the most successful, which one generates the most traffic, and more, with this StackAdapt dashboard template.
The eCPM by Advertiser (All time) metric is a measure of an individual advertiser's overall revenue per thousand ad impressions served, calculated over the lifetime of their advertising campaign on StackAdapt.
Media Cost by Campaign (All time) is a metric that provides the total amount of money spent on media for a given campaign since its inception. It includes all media types and is useful for tracking the overall investment in a campaign.
Impressions by Campaign refers to the total number of times an ad has been displayed to a user on a specific advertising campaign across different placements and devices. It helps to measure the reach of the campaign and the potential audience reach.
Impressions by Advertiser is a metric that measures the total number of times an ad from a specific advertiser was displayed on a website, app or platform during a given period of time.
eCPC by Advertiser is a metric that measures the effective cost per-click (eCPC) of an advertiser's campaigns on StackAdapt, allowing them to optimize their bidding strategy and maximize their return on investment (ROI).
Conversions by Advertiser measures the total number of successful actions completed by users after clicking on an ad, attributed to a specific advertiser.
CVR by Campaign is a metric that measures the conversion rate for each individual campaign, indicating the effectiveness of the ad in driving user action towards the desired goal.
CTR by Advertiser is a performance metric in StackAdapt that measures the click-through rate of individual advertisers' campaigns. This helps to track and optimize campaign effectiveness for each advertiser separately.