The Media Cost by Advertiser (All time) metric shows the total amount of money an advertiser has spent on all their campaigns on StackAdapt since the beginning of their relationship with the platform.
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Used to show comparisons between values.
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Conversions by Campaign (All time) is a metric that measures the total number of successful conversions generated by each campaign over its lifetime. It helps to evaluate the effectiveness of individual campaigns and optimize them for better ROI.
This metric shows the total number of clicks that a campaign has received since its creation, including both unique and repeat clicks.
Media Cost by Campaign (All time) is a metric that provides the total amount of money spent on media for a given campaign since its inception. It includes all media types and is useful for tracking the overall investment in a campaign.
Impressions by Advertiser is a metric that measures the total number of times an ad from a specific advertiser was displayed on a website, app or platform during a given period of time.
eCPC by Advertiser is a metric that measures the effective cost per-click (eCPC) of an advertiser's campaigns on StackAdapt, allowing them to optimize their bidding strategy and maximize their return on investment (ROI).
Conversions by Advertiser measures the total number of successful actions completed by users after clicking on an ad, attributed to a specific advertiser.
The Media Cost by Campaign metric measures the total cost incurred for a specific advertising campaign, including ad spend and any additional fees or costs associated with running the campaign. It helps advertisers understand the expenses associated with each individual campaign and determine the effectiveness of their advertising investments.
The Media Cost by Advertiser metric is a calculation of the total amount spent on media by each individual advertiser within a given time period.