The Media Cost by Campaign metric measures the total cost incurred for a specific advertising campaign, including ad spend and any additional fees or costs associated with running the campaign. It helps advertisers understand the expenses associated with each individual campaign and determine the effectiveness of their advertising investments.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Media Cost by Campaign using Databox, follow these steps:
Analyze the effectiveness of your campaigns, which one generates the most traffic, and more, with this StackAdapt dashboard template.
The eCPM by Advertiser (All time) metric is a measure of an individual advertiser's overall revenue per thousand ad impressions served, calculated over the lifetime of their advertising campaign on StackAdapt.
CVR by Campaign (All time) measures the percentage of clicks on an ad that resulted in a conversion on the advertiser's website for each campaign over its lifetime. It provides insights into the effectiveness of each campaign in driving conversions.
Media Cost by Campaign (All time) is a metric that provides the total amount of money spent on media for a given campaign since its inception. It includes all media types and is useful for tracking the overall investment in a campaign.
The Media Cost by Advertiser (All time) metric shows the total amount of money an advertiser has spent on all their campaigns on StackAdapt since the beginning of their relationship with the platform.
Impressions by Advertiser is a metric that measures the total number of times an ad from a specific advertiser was displayed on a website, app or platform during a given period of time.
eCPM by Advertiser metric refers to the effective cost per thousand impressions for each individual advertiser, calculated by dividing their total cost by their total number of impressions. It helps in identifying the most profitable advertisers and optimizing ad campaigns accordingly.
eCPC (effective cost per click) is a metric that measures campaign performance. It calculates the average cost per click based on the total cost of the campaign divided by the number of clicks. A lower eCPC indicates higher efficiency and ROI.
The Clicks by Advertiser metric measures the total number of clicks that an advertiser's campaigns have received across all their campaigns and ad groups.