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StackAdapt Media Cost by Campaign

The Media Cost by Campaign metric measures the total cost incurred for a specific advertising campaign, including ad spend and any additional fees or costs associated with running the campaign. It helps advertisers understand the expenses associated with each individual campaign and determine the effectiveness of their advertising investments.

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Media Cost by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Media Cost by Campaign"?
Media Cost by Campaign is a metric that measures the total cost of advertising for a specific campaign. It includes the cost of impressions, clicks and any other metrics that were created for the campaign. This metric is important because it helps to evaluate the effectiveness of the campaign by comparing the cost of the advertising to the revenue generated by the campaign. The lower the media cost, the more efficient the campaign, and the higher the return on investment for the advertiser.
Example: Example: "Media Cost by Campaign helped me identify which campaign had the highest cost per conversion and adjust bids to optimize budget allocation."

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Media Cost by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Media Cost by Campaign using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Media Cost by Campaign on the Performance screen
  6. 6
    Get Media Cost by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Media Cost by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

Get instant insights into your top-performing metrics
StackAdapt integration with Databox Track Media Cost by Campaign from StackAdapt in Databox GET STARTED

StackAdapt Media Cost by Campaign included in Dashboard Templates 1

  • Live view

    StackAdapt Campaign Overview

    Analyze the effectiveness of your campaigns, which one generates the most traffic, and more, with this StackAdapt dashboard template.

    StackAdapt

General

  • Description
    The Media Cost by Campaign metric measures the total cost incurred for a specific advertising campaign, including ad spend and any additional fees or costs associated with running the campaign. It helps advertisers understand the expenses associated with each individual campaign and determine the effectiveness of their advertising investments.
  • Category
    Marketing

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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