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StackAdapt Impressions by Advertiser

The Impressions by Advertiser (All time) metric represents the total number of times an advertiser's creative has been displayed to a user across all campaigns, for the entire duration of their account existence on StackAdapt.

With Databox you can track all your metrics from various data sources in one place.

Impressions by Advertiser 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Advertiser"?
Impressions by Advertiser (All time) is a metric in StackAdapt's reporting dashboard that calculates the total number of times an advertiser's ads have been displayed on websites and apps across the internet, over the entirety of their campaign history. This metric reveals how often an advertiser's message has been seen by potential customers, which can provide valuable insights into the overall reach and impact of their advertising efforts.
Example: A car dealership wants to see how many times their ads have been displayed to potential customers on StackAdapt since they started advertising, to gauge brand awareness and overall reach.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Advertiser in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Advertiser using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Advertiser on the Performance screen
  6. 6
    Get Impressions by Advertiser performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Advertiser
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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StackAdapt integration with Databox Track Impressions by Advertiser from StackAdapt in Databox GET STARTED

General

  • Description
    The Impressions by Advertiser (All time) metric represents the total number of times an advertiser's creative has been displayed to a user across all campaigns, for the entire duration of their account existence on StackAdapt.
  • Category
    Marketing

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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