The CTR by Advertiser (All time) metric measures the click-through rate (CTR) of an advertiser's campaigns across all time periods. This metric helps advertisers evaluate the effectiveness of their ad campaigns and adjust strategies accordingly to achieve higher CTR and improve overall campaign performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR by Advertiser (All time) using Databox, follow these steps:
The eCPM by Advertiser (All time) metric is a measure of an individual advertiser's overall revenue per thousand ad impressions served, calculated over the lifetime of their advertising campaign on StackAdapt.
eCPC (Effective Cost Per Click) by Campaign (All Time) is a metric that calculates the average cost per click that a campaign has incurred, taking into consideration all historical data. It allows advertisers to analyze which campaigns are the most cost-effective in terms of clicks generated, enabling them to optimize their advertising budget accordingly.
The eCPC by Advertiser (All time) metric in StackAdapt measures the average cost per click (CPC) for each advertiser's campaign over the lifetime of the campaign, allowing for easy comparison of performance across multiple campaigns.
Media Cost by Campaign (All time) is a metric that provides the total amount of money spent on media for a given campaign since its inception. It includes all media types and is useful for tracking the overall investment in a campaign.
The Media Cost by Advertiser (All time) metric shows the total amount of money an advertiser has spent on all their campaigns on StackAdapt since the beginning of their relationship with the platform.
The Clicks by Advertiser metric measures the total number of clicks that an advertiser's campaigns have received across all their campaigns and ad groups.
CVR by Campaign is a metric that measures the conversion rate for each individual campaign, indicating the effectiveness of the ad in driving user action towards the desired goal.
CTR (click-through rate) by campaign is a performance metric that measures the percentage of ad clicks obtained relative to the number of ad impressions served for a specific advertising campaign.