The CTR by Advertiser (All time) metric measures the click-through rate (CTR) of an advertiser's campaigns across all time periods. This metric helps advertisers evaluate the effectiveness of their ad campaigns and adjust strategies accordingly to achieve higher CTR and improve overall campaign performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR by Advertiser (All time) using Databox, follow these steps:
The Impressions by Advertiser (All time) metric represents the total number of times an advertiser's creative has been displayed to a user across all campaigns, for the entire duration of their account existence on StackAdapt.
Clicks by Advertiser (All time) is a metric that measures the total number of clicks an advertiser has received across all their campaigns since they started advertising on StackAdapt.
Media Cost by Campaign (All time) is a metric that provides the total amount of money spent on media for a given campaign since its inception. It includes all media types and is useful for tracking the overall investment in a campaign.
eCPM by Campaign is a metric that calculates the effective cost per thousand impressions for each individual campaign, taking into account the revenue earned from the campaign and dividing it by the number of impressions. It helps measure the campaign's profitability and effectiveness.
eCPM by Advertiser metric refers to the effective cost per thousand impressions for each individual advertiser, calculated by dividing their total cost by their total number of impressions. It helps in identifying the most profitable advertisers and optimizing ad campaigns accordingly.
Conversions by Campaign is a metric that measures the number of specific actions taken on a website as a result of a particular advertising campaign. It helps track the success of a campaign in terms of driving desired actions such as purchases, form submissions, or sign-ups.
The Clicks by Advertiser metric measures the total number of clicks that an advertiser's campaigns have received across all their campaigns and ad groups.
CTR (click-through rate) by campaign is a performance metric that measures the percentage of ad clicks obtained relative to the number of ad impressions served for a specific advertising campaign.