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StackAdapt CTR by Advertiser (All time)

The CTR by Advertiser (All time) metric measures the click-through rate (CTR) of an advertiser's campaigns across all time periods. This metric helps advertisers evaluate the effectiveness of their ad campaigns and adjust strategies accordingly to achieve higher CTR and improve overall campaign performance.

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CTR by Advertiser (All time) 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Advertiser (All time)"?
The CTR by Advertiser (All Time) metric refers to the click-through rate of an advertisement campaign for a specific advertiser over the entire duration of the campaign. It measures the percentage of clicks an ad receives compared to its total impressions, indicating the effectiveness of the advertiser's ads in driving engagement and driving users to their desired action. This metric allows advertisers to assess the success of their campaign tactics and make data-driven decisions to optimize their future ad performance.
Example: An advertiser reviewing their CTR (click-through rate) by campaign can use the "CTR by Advertiser (All time)" metric in StackAdapt to identify which ad creatives or targeting strategies are driving the highest engagement and optimize future campaigns accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Advertiser (All time) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Advertiser (All time) using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Advertiser (All time) on the Performance screen
  6. 6
    Get CTR by Advertiser (All time) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Advertiser (All time)
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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StackAdapt integration with Databox Track CTR by Advertiser (All time) from StackAdapt in Databox GET STARTED

General

  • Description
    The CTR by Advertiser (All time) metric measures the click-through rate (CTR) of an advertiser's campaigns across all time periods. This metric helps advertisers evaluate the effectiveness of their ad campaigns and adjust strategies accordingly to achieve higher CTR and improve overall campaign performance.
  • Category
    Marketing

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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