eCPM by Campaign (All time) metric measures the average revenue generated per thousand ad impressions served for each campaign over its lifetime. It helps assess the effectiveness of ad campaigns, compare their performance and optimize ad spend accordingly.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track eCPM by Campaign (All time) using Databox, follow these steps:
The eCPC by Advertiser (All time) metric in StackAdapt measures the average cost per click (CPC) for each advertiser's campaign over the lifetime of the campaign, allowing for easy comparison of performance across multiple campaigns.
The CTR by Campaign (All time) metric measures the click-through rate of a given campaign over its entire lifetime, reflecting its effectiveness in generating clicks from its target audience.
CVR by Advertiser (All time) is a metric that measures the conversion rate of a particular advertiser's campaigns across all time, showing how effective they are at converting clicks into desired actions such as purchases or sign-ups.
Impressions by Advertiser is a metric that measures the total number of times an ad from a specific advertiser was displayed on a website, app or platform during a given period of time.
eCPM by Campaign is a metric that calculates the effective cost per thousand impressions for each individual campaign, taking into account the revenue earned from the campaign and dividing it by the number of impressions. It helps measure the campaign's profitability and effectiveness.
eCPC by Advertiser is a metric that measures the effective cost per-click (eCPC) of an advertiser's campaigns on StackAdapt, allowing them to optimize their bidding strategy and maximize their return on investment (ROI).
Clicks by Campaign is a performance metric that measures the number of times users clicked on an ad campaign. It's an important metric for assessing how effective a campaign is in driving engagement and traffic to a website.
CTR (click-through rate) by campaign is a performance metric that measures the percentage of ad clicks obtained relative to the number of ad impressions served for a specific advertising campaign.