DataboxDatabox Databox

StackAdapt eCPM by Campaign (All time)

eCPM by Campaign (All time) metric measures the average revenue generated per thousand ad impressions served for each campaign over its lifetime. It helps assess the effectiveness of ad campaigns, compare their performance and optimize ad spend accordingly.

With Databox you can track all your metrics from various data sources in one place.

eCPM by Campaign (All time) 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "eCPM by Campaign (All time)"?
The eCPM (effective cost per mille) by campaign (all time) metric in StackAdapt measures the average amount of money earned per thousand ad impressions for a specific campaign over its entire lifetime. It takes into account both the revenue earned and the number of impressions delivered, providing an overall picture of the campaign's performance in terms of efficiency and profitability. This metric is useful for analyzing the effectiveness of campaigns over time, making informed decisions about budget allocation, and optimizing ad strategies for maximum ROI.
Example: A media buyer wants to compare the average revenue generated per 1,000 impressions for multiple campaigns within a specific time period in order to optimize budget allocation for future campaigns.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track eCPM by Campaign (All time) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track eCPM by Campaign (All time) using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put eCPM by Campaign (All time) on the Performance screen
  6. 6
    Get eCPM by Campaign (All time) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of eCPM by Campaign (All time)
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
StackAdapt integration with Databox Track eCPM by Campaign (All time) from StackAdapt in Databox GET STARTED

General

  • Description
    eCPM by Campaign (All time) metric measures the average revenue generated per thousand ad impressions served for each campaign over its lifetime. It helps assess the effectiveness of ad campaigns, compare their performance and optimize ad spend accordingly.
  • Category
    Marketing

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

Related Metrics

Track all of your key business metrics from one screen

GET STARTED
Databox app preview