StackAdapt
CVR by Campaign CVR by Campaign is a metric that measures the conversion rate for each individual campaign, indicating the effectiveness of the ad in driving user action towards the desired goal.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CVR by Campaign using Databox, follow these steps:
Goals
Scorecards
Metric Digest
Metric Builder
Data Calculations
Performance ScreenAnalyze the effectiveness of your campaigns, which one generates the most traffic, and more, with this StackAdapt dashboard template.
StackAdapt
The Impressions by Advertiser (All time) metric represents the total number of times an advertiser's creative has been displayed to a user across all campaigns, for the entire duration of their account existence on StackAdapt.
StackAdapt
eCPM by Advertiser metric refers to the effective cost per thousand impressions for each individual advertiser, calculated by dividing their total cost by their total number of impressions. It helps in identifying the most profitable advertisers and optimizing ad campaigns accordingly.
StackAdapt
eCPC by Advertiser is a metric that measures the effective cost per-click (eCPC) of an advertiser's campaigns on StackAdapt, allowing them to optimize their bidding strategy and maximize their return on investment (ROI).
StackAdapt
Conversions by Advertiser measures the total number of successful actions completed by users after clicking on an ad, attributed to a specific advertiser.
StackAdapt
Clicks by Campaign is a performance metric that measures the number of times users clicked on an ad campaign. It's an important metric for assessing how effective a campaign is in driving engagement and traffic to a website.
StackAdapt
CVR by Advertiser is a metric that measures the Conversion Rate of a specific advertiser's campaign, indicating how many clicks on their ads have resulted in a desired action, such as a purchase or sign-up.
StackAdapt
CTR (click-through rate) by campaign is a performance metric that measures the percentage of ad clicks obtained relative to the number of ad impressions served for a specific advertising campaign.
StackAdapt
CTR by Advertiser is a performance metric in StackAdapt that measures the click-through rate of individual advertisers' campaigns. This helps to track and optimize campaign effectiveness for each advertiser separately.
