StackAdapt
CVR by Campaign CVR by Campaign is a metric that measures the conversion rate for each individual campaign, indicating the effectiveness of the ad in driving user action towards the desired goal.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CVR by Campaign using Databox, follow these steps:
Goals
Scorecards
Metric Digest
Metric Builder
Data Calculations
Performance ScreenAnalyze the effectiveness of your campaigns, which one generates the most traffic, and more, with this StackAdapt dashboard template.
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This metric shows the total number of clicks that a campaign has received since its creation, including both unique and repeat clicks.
StackAdapt
The CTR by Campaign (All time) metric measures the click-through rate of a given campaign over its entire lifetime, reflecting its effectiveness in generating clicks from its target audience.
StackAdapt
The CTR by Advertiser (All time) metric measures the click-through rate (CTR) of an advertiser's campaigns across all time periods. This metric helps advertisers evaluate the effectiveness of their ad campaigns and adjust strategies accordingly to achieve higher CTR and improve overall campaign performance.
StackAdapt
Impressions by Campaign refers to the total number of times an ad has been displayed to a user on a specific advertising campaign across different placements and devices. It helps to measure the reach of the campaign and the potential audience reach.
StackAdapt
Impressions by Advertiser is a metric that measures the total number of times an ad from a specific advertiser was displayed on a website, app or platform during a given period of time.
StackAdapt
eCPM by Campaign is a metric that calculates the effective cost per thousand impressions for each individual campaign, taking into account the revenue earned from the campaign and dividing it by the number of impressions. It helps measure the campaign's profitability and effectiveness.
StackAdapt
Conversions by Campaign is a metric that measures the number of specific actions taken on a website as a result of a particular advertising campaign. It helps track the success of a campaign in terms of driving desired actions such as purchases, form submissions, or sign-ups.
StackAdapt
Clicks by Campaign is a performance metric that measures the number of times users clicked on an ad campaign. It's an important metric for assessing how effective a campaign is in driving engagement and traffic to a website.
