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StackAdapt CVR by Campaign

CVR by Campaign (All time) measures the percentage of clicks on an ad that resulted in a conversion on the advertiser's website for each campaign over its lifetime. It provides insights into the effectiveness of each campaign in driving conversions.

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CVR by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CVR by Campaign"?
CVR by Campaign (All time) is a metric that measures the Conversion Rate for each campaign that has been running for a particular period of time. It indicates the percentage of users that performed the desired action, such as making a purchase or filling out a form, after clicking on your ad. This metric helps to identify which campaigns are driving the highest number of conversions and which ones may need optimization to improve their performance. The higher the CVR, the better the campaign is at achieving its goals.
Example: The CVR by Campaign (All time) metric can be used to identify which campaigns are generating the most conversions over the span of their existence, helping marketers to adjust their strategies and allocate budgets accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CVR by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CVR by Campaign using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CVR by Campaign on the Performance screen
  6. 6
    Get CVR by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CVR by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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StackAdapt integration with Databox Track CVR by Campaign from StackAdapt in Databox GET STARTED

General

  • Description
    CVR by Campaign (All time) measures the percentage of clicks on an ad that resulted in a conversion on the advertiser's website for each campaign over its lifetime. It provides insights into the effectiveness of each campaign in driving conversions.
  • Category
    Marketing

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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