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StackAdapt CVR by Campaign

CVR by Campaign is a metric that measures the conversion rate for each individual campaign, indicating the effectiveness of the ad in driving user action towards the desired goal.

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CVR by Campaign 2.190,879

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About
Technical Details

The CVR by Campaign metric measures the percent of users who clicked on an ad and completed a desired action on the landing page, such as making a purchase or filling out a form. It helps advertisers understand the effectiveness of their campaigns and optimize for higher conversion rates. By analyzing CVR by Campaign, advertisers can identify which campaigns are generating the most conversions and adjust their targeting or messaging to improve results.

Example: A beauty brand wants to measure the success of a recent campaign promoting a new lipstick line. They use the CVR by Campaign metric to determine the number of conversions (lipstick purchases) generated by the campaign and its effectiveness in driving sales.

Visualizations

Bar and Line Chart

Used to show comparisons between values.

How to track CVR by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CVR by Campaign using Databox, follow these steps:

1
Connect StackAdapt that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put CVR by Campaign on the Performance screen
6
Get CVR by Campaign performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of CVR by Campaign

Goals

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