Impressions by Campaign refers to the total number of times an ad has been displayed to a user on a specific advertising campaign across different placements and devices. It helps to measure the reach of the campaign and the potential audience reach.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign using Databox, follow these steps:
Analyze the effectiveness of your campaigns, which one generates the most traffic, and more, with this StackAdapt dashboard template.
eCPM by Campaign (All time) metric measures the average revenue generated per thousand ad impressions served for each campaign over its lifetime. It helps assess the effectiveness of ad campaigns, compare their performance and optimize ad spend accordingly.
The eCPM by Advertiser (All time) metric is a measure of an individual advertiser's overall revenue per thousand ad impressions served, calculated over the lifetime of their advertising campaign on StackAdapt.
eCPC (Effective Cost Per Click) by Campaign (All Time) is a metric that calculates the average cost per click that a campaign has incurred, taking into consideration all historical data. It allows advertisers to analyze which campaigns are the most cost-effective in terms of clicks generated, enabling them to optimize their advertising budget accordingly.
The CTR by Advertiser (All time) metric measures the click-through rate (CTR) of an advertiser's campaigns across all time periods. This metric helps advertisers evaluate the effectiveness of their ad campaigns and adjust strategies accordingly to achieve higher CTR and improve overall campaign performance.
CVR by Advertiser (All time) is a metric that measures the conversion rate of a particular advertiser's campaigns across all time, showing how effective they are at converting clicks into desired actions such as purchases or sign-ups.
The Media Cost by Advertiser (All time) metric shows the total amount of money an advertiser has spent on all their campaigns on StackAdapt since the beginning of their relationship with the platform.
eCPM by Advertiser metric refers to the effective cost per thousand impressions for each individual advertiser, calculated by dividing their total cost by their total number of impressions. It helps in identifying the most profitable advertisers and optimizing ad campaigns accordingly.
CVR by Campaign is a metric that measures the conversion rate for each individual campaign, indicating the effectiveness of the ad in driving user action towards the desired goal.