The CTR by Campaign (All time) metric measures the click-through rate of a given campaign over its entire lifetime, reflecting its effectiveness in generating clicks from its target audience.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR by Campaign (All time) using Databox, follow these steps:
eCPC (Effective Cost Per Click) by Campaign (All Time) is a metric that calculates the average cost per click that a campaign has incurred, taking into consideration all historical data. It allows advertisers to analyze which campaigns are the most cost-effective in terms of clicks generated, enabling them to optimize their advertising budget accordingly.
The eCPC by Advertiser (All time) metric in StackAdapt measures the average cost per click (CPC) for each advertiser's campaign over the lifetime of the campaign, allowing for easy comparison of performance across multiple campaigns.
Conversions by Campaign is a metric that measures the number of specific actions taken on a website as a result of a particular advertising campaign. It helps track the success of a campaign in terms of driving desired actions such as purchases, form submissions, or sign-ups.
Conversions by Advertiser measures the total number of successful actions completed by users after clicking on an ad, attributed to a specific advertiser.
CVR by Advertiser is a metric that measures the Conversion Rate of a specific advertiser's campaign, indicating how many clicks on their ads have resulted in a desired action, such as a purchase or sign-up.
CTR by Advertiser is a performance metric in StackAdapt that measures the click-through rate of individual advertisers' campaigns. This helps to track and optimize campaign effectiveness for each advertiser separately.
The Media Cost by Campaign metric measures the total cost incurred for a specific advertising campaign, including ad spend and any additional fees or costs associated with running the campaign. It helps advertisers understand the expenses associated with each individual campaign and determine the effectiveness of their advertising investments.
The Media Cost by Advertiser metric is a calculation of the total amount spent on media by each individual advertiser within a given time period.