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StackAdapt CTR by Campaign (All time)

The CTR by Campaign (All time) metric measures the click-through rate of a given campaign over its entire lifetime, reflecting its effectiveness in generating clicks from its target audience.

With Databox you can track all your metrics from various data sources in one place.

CTR by Campaign (All time) 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Campaign (All time)"?
CTR by Campaign (All time) is a performance metric that indicates the effectiveness of each advertising campaign in generating clicks. It reflects the percentage of users who clicked on an ad after viewing it, relative to the total number of impressions served for that campaign. A higher CTR suggests that the campaign was more engaging and relevant to its target audience, resulting in higher click-through rates. This metric can help advertisers optimize their campaigns and improve their return on investment (ROI) by identifying what works and what doesn't.
Example: The CTR by Campaign (All time) metric can be used to measure the effectiveness of different advertising campaigns over time and can help advertisers make informed decisions on which campaigns are performing best and where to allocate their advertising budget.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Campaign (All time) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Campaign (All time) using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Campaign (All time) on the Performance screen
  6. 6
    Get CTR by Campaign (All time) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Campaign (All time)
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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StackAdapt integration with Databox Track CTR by Campaign (All time) from StackAdapt in Databox GET STARTED

General

  • Description
    The CTR by Campaign (All time) metric measures the click-through rate of a given campaign over its entire lifetime, reflecting its effectiveness in generating clicks from its target audience.
  • Category
    Marketing

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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