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StackAdapt eCPC by Campaign (All time)

eCPC (Effective Cost Per Click) by Campaign (All Time) is a metric that calculates the average cost per click that a campaign has incurred, taking into consideration all historical data. It allows advertisers to analyze which campaigns are the most cost-effective in terms of clicks generated, enabling them to optimize their advertising budget accordingly.

With Databox you can track all your metrics from various data sources in one place.

eCPC by Campaign (All time) 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "eCPC by Campaign (All time)"?
eCPC by Campaign (All time) is a metric in StackAdapt that represents the effective cost per click for all time across each of your campaigns. It takes into account the total cost spent across all campaigns and the total number of clicks generated, giving advertisers an overview of how much they're actually paying for each click. This metric can be used to identify campaigns that are driving the most clicks at the lowest cost, allowing advertisers to optimize their campaigns and make informed decisions for future strategies.
Example: By using eCPC by Campaign (All time) metric, it is possible to identify which campaigns are performing better or worse in terms of cost per conversion and optimize the bidding strategy accordingly to increase conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track eCPC by Campaign (All time) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track eCPC by Campaign (All time) using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put eCPC by Campaign (All time) on the Performance screen
  6. 6
    Get eCPC by Campaign (All time) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of eCPC by Campaign (All time)
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
StackAdapt integration with Databox Track eCPC by Campaign (All time) from StackAdapt in Databox GET STARTED

General

  • Description
    eCPC (Effective Cost Per Click) by Campaign (All Time) is a metric that calculates the average cost per click that a campaign has incurred, taking into consideration all historical data. It allows advertisers to analyze which campaigns are the most cost-effective in terms of clicks generated, enabling them to optimize their advertising budget accordingly.
  • Category
    Marketing

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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