This metric shows the total number of clicks that a campaign has received since its creation, including both unique and repeat clicks.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Clicks by Campaign (All time) using Databox, follow these steps:
The Impressions by Advertiser (All time) metric represents the total number of times an advertiser's creative has been displayed to a user across all campaigns, for the entire duration of their account existence on StackAdapt.
eCPM by Campaign (All time) metric measures the average revenue generated per thousand ad impressions served for each campaign over its lifetime. It helps assess the effectiveness of ad campaigns, compare their performance and optimize ad spend accordingly.
Clicks by Advertiser (All time) is a metric that measures the total number of clicks an advertiser has received across all their campaigns since they started advertising on StackAdapt.
The CTR by Campaign (All time) metric measures the click-through rate of a given campaign over its entire lifetime, reflecting its effectiveness in generating clicks from its target audience.
eCPM by Campaign is a metric that calculates the effective cost per thousand impressions for each individual campaign, taking into account the revenue earned from the campaign and dividing it by the number of impressions. It helps measure the campaign's profitability and effectiveness.
eCPM by Advertiser metric refers to the effective cost per thousand impressions for each individual advertiser, calculated by dividing their total cost by their total number of impressions. It helps in identifying the most profitable advertisers and optimizing ad campaigns accordingly.
CVR by Campaign is a metric that measures the conversion rate for each individual campaign, indicating the effectiveness of the ad in driving user action towards the desired goal.
The Media Cost by Advertiser metric is a calculation of the total amount spent on media by each individual advertiser within a given time period.