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StackAdapt Media Cost by Campaign (All time)

Media Cost by Campaign (All time) is a metric that provides the total amount of money spent on media for a given campaign since its inception. It includes all media types and is useful for tracking the overall investment in a campaign.

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Media Cost by Campaign (All time) 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Media Cost by Campaign (All time)"?
The Media Cost by Campaign (All time) metric is the total amount of money spent on advertising campaigns over the entire duration of their existence on StackAdapt. This metric provides insight into the overall cost of running specific campaigns and allows advertisers to gauge the effectiveness of their budget allocation. By analyzing this metric, advertisers can make informed decisions about future campaign investments and adjust budgets accordingly.
Example: A company can use the Media Cost by Campaign (All time) metric to determine which campaigns have had the highest cost and adjust their budget allocation accordingly for future campaigns.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Media Cost by Campaign (All time) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Media Cost by Campaign (All time) using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Media Cost by Campaign (All time) on the Performance screen
  6. 6
    Get Media Cost by Campaign (All time) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Media Cost by Campaign (All time)
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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StackAdapt integration with Databox Track Media Cost by Campaign (All time) from StackAdapt in Databox GET STARTED

General

  • Description
    Media Cost by Campaign (All time) is a metric that provides the total amount of money spent on media for a given campaign since its inception. It includes all media types and is useful for tracking the overall investment in a campaign.
  • Category
    Marketing

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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