StackAdapt
eCPM by Campaign eCPM by Campaign is a metric that calculates the effective cost per thousand impressions for each individual campaign, taking into account the revenue earned from the campaign and dividing it by the number of impressions. It helps measure the campaign's profitability and effectiveness.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track eCPM by Campaign using Databox, follow these steps:
Goals
Scorecards
Metric Digest
Metric Builder
Data Calculations
Performance ScreenAnalyze the effectiveness of your campaigns, which one generates the most traffic, and more, with this StackAdapt dashboard template.
StackAdapt
eCPM by Campaign (All time) metric measures the average revenue generated per thousand ad impressions served for each campaign over its lifetime. It helps assess the effectiveness of ad campaigns, compare their performance and optimize ad spend accordingly.
StackAdapt
This metric shows the total number of conversions generated by each individual advertiser across all campaigns and time periods.
StackAdapt
The CTR by Campaign (All time) metric measures the click-through rate of a given campaign over its entire lifetime, reflecting its effectiveness in generating clicks from its target audience.
StackAdapt
CVR by Campaign (All time) measures the percentage of clicks on an ad that resulted in a conversion on the advertiser's website for each campaign over its lifetime. It provides insights into the effectiveness of each campaign in driving conversions.
StackAdapt
The Media Cost by Advertiser (All time) metric shows the total amount of money an advertiser has spent on all their campaigns on StackAdapt since the beginning of their relationship with the platform.
StackAdapt
Impressions by Advertiser is a metric that measures the total number of times an ad from a specific advertiser was displayed on a website, app or platform during a given period of time.
StackAdapt
Clicks by Campaign is a performance metric that measures the number of times users clicked on an ad campaign. It's an important metric for assessing how effective a campaign is in driving engagement and traffic to a website.
StackAdapt
The Media Cost by Advertiser metric is a calculation of the total amount spent on media by each individual advertiser within a given time period.
