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StackAdapt eCPC by Advertiser

eCPC by Advertiser is a metric that measures the effective cost per-click (eCPC) of an advertiser's campaigns on StackAdapt, allowing them to optimize their bidding strategy and maximize their return on investment (ROI).

With Databox you can track all your metrics from various data sources in one place.

eCPC by Advertiser 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "eCPC by Advertiser"?
eCPC (effective cost per click) by Advertiser is a metric that measures the actual cost an advertiser pays for each click on their ad. It takes into account various factors such as bid amount, ad quality, and competition. This metric helps advertisers understand how much they are spending to achieve each click, allowing them to optimize their ad campaigns and achieve better ROI. Essentially, it provides a more accurate picture of the true cost of their advertising efforts.
Example: An advertiser may use the eCPC by Advertiser metric to analyze campaign performance and adjust bid strategies to optimize conversions and reduce overall campaign costs.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track eCPC by Advertiser in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track eCPC by Advertiser using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put eCPC by Advertiser on the Performance screen
  6. 6
    Get eCPC by Advertiser performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of eCPC by Advertiser
StackAdapt integration with Databox Track eCPC by Advertiser from StackAdapt in Databox GET STARTED

StackAdapt eCPC by Advertiser included in Dashboard Templates 1

  • Live view

    StackAdapt Advertiser Overview

    Analyze which of your Advertisers are the most successful, which one generates the most traffic, and more, with this StackAdapt dashboard template.

    StackAdapt

General

  • Description
    eCPC by Advertiser is a metric that measures the effective cost per-click (eCPC) of an advertiser's campaigns on StackAdapt, allowing them to optimize their bidding strategy and maximize their return on investment (ROI).
  • Category
    Marketing

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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