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StackAdapt eCPC by Advertiser

eCPC by Advertiser is a metric that measures the effective cost per-click (eCPC) of an advertiser's campaigns on StackAdapt, allowing them to optimize their bidding strategy and maximize their return on investment (ROI).

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eCPC by Advertiser 2.190,879

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About
Technical Details

eCPC (effective cost per click) by Advertiser is a metric that measures the actual cost an advertiser pays for each click on their ad. It takes into account various factors such as bid amount, ad quality, and competition. This metric helps advertisers understand how much they are spending to achieve each click, allowing them to optimize their ad campaigns and achieve better ROI. Essentially, it provides a more accurate picture of the true cost of their advertising efforts.

Example: An advertiser may use the eCPC by Advertiser metric to analyze campaign performance and adjust bid strategies to optimize conversions and reduce overall campaign costs.

Visualizations

Bar and Line Chart

Used to show comparisons between values.

How to track eCPC by Advertiser in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track eCPC by Advertiser using Databox, follow these steps:

1
Connect StackAdapt that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put eCPC by Advertiser on the Performance screen
6
Get eCPC by Advertiser performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of eCPC by Advertiser

Goals

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