eCPC by Advertiser is a metric that measures the effective cost per-click (eCPC) of an advertiser's campaigns on StackAdapt, allowing them to optimize their bidding strategy and maximize their return on investment (ROI).
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track eCPC by Advertiser using Databox, follow these steps:
Analyze which of your Advertisers are the most successful, which one generates the most traffic, and more, with this StackAdapt dashboard template.
The eCPM by Advertiser (All time) metric is a measure of an individual advertiser's overall revenue per thousand ad impressions served, calculated over the lifetime of their advertising campaign on StackAdapt.
eCPC (Effective Cost Per Click) by Campaign (All Time) is a metric that calculates the average cost per click that a campaign has incurred, taking into consideration all historical data. It allows advertisers to analyze which campaigns are the most cost-effective in terms of clicks generated, enabling them to optimize their advertising budget accordingly.
The CTR by Advertiser (All time) metric measures the click-through rate (CTR) of an advertiser's campaigns across all time periods. This metric helps advertisers evaluate the effectiveness of their ad campaigns and adjust strategies accordingly to achieve higher CTR and improve overall campaign performance.
CVR by Campaign (All time) measures the percentage of clicks on an ad that resulted in a conversion on the advertiser's website for each campaign over its lifetime. It provides insights into the effectiveness of each campaign in driving conversions.
Impressions by Advertiser is a metric that measures the total number of times an ad from a specific advertiser was displayed on a website, app or platform during a given period of time.
eCPC (effective cost per click) is a metric that measures campaign performance. It calculates the average cost per click based on the total cost of the campaign divided by the number of clicks. A lower eCPC indicates higher efficiency and ROI.
Conversions by Advertiser measures the total number of successful actions completed by users after clicking on an ad, attributed to a specific advertiser.
CTR (click-through rate) by campaign is a performance metric that measures the percentage of ad clicks obtained relative to the number of ad impressions served for a specific advertising campaign.