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StackAdapt Media Cost by Advertiser

The Media Cost by Advertiser metric is a calculation of the total amount spent on media by each individual advertiser within a given time period.

With Databox you can track all your metrics from various data sources in one place.

Media Cost by Advertiser 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Media Cost by Advertiser"?
The Media Cost by Advertiser metric is a measurement of the total amount spent on advertising campaigns by each individual advertiser within a given time period. This metric helps to evaluate the efficiency of campaigns and to determine which advertisers are spending the most money on their campaigns. By examining this metric, brands can make more informed decisions about their advertising strategies and budgets, and can potentially adjust their spending in order to maximize ROI.
Example: For a digital agency, Media Cost by Advertiser can help identify which advertiser is paying the most for media, allowing for optimization and better budget management.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Media Cost by Advertiser in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Media Cost by Advertiser using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Media Cost by Advertiser on the Performance screen
  6. 6
    Get Media Cost by Advertiser performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Media Cost by Advertiser
StackAdapt integration with Databox Track Media Cost by Advertiser from StackAdapt in Databox GET STARTED

StackAdapt Media Cost by Advertiser included in Dashboard Templates 1

  • Live view

    StackAdapt Advertiser Overview

    Analyze which of your Advertisers are the most successful, which one generates the most traffic, and more, with this StackAdapt dashboard template.

    StackAdapt

General

  • Description
    The Media Cost by Advertiser metric is a calculation of the total amount spent on media by each individual advertiser within a given time period.
  • Category
    Marketing

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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