eCPM by Advertiser metric refers to the effective cost per thousand impressions for each individual advertiser, calculated by dividing their total cost by their total number of impressions. It helps in identifying the most profitable advertisers and optimizing ad campaigns accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track eCPM by Advertiser using Databox, follow these steps:
Analyze which of your Advertisers are the most successful, which one generates the most traffic, and more, with this StackAdapt dashboard template.
eCPC (Effective Cost Per Click) by Campaign (All Time) is a metric that calculates the average cost per click that a campaign has incurred, taking into consideration all historical data. It allows advertisers to analyze which campaigns are the most cost-effective in terms of clicks generated, enabling them to optimize their advertising budget accordingly.
This metric shows the total number of conversions generated by each individual advertiser across all campaigns and time periods.
Clicks by Advertiser (All time) is a metric that measures the total number of clicks an advertiser has received across all their campaigns since they started advertising on StackAdapt.
The CTR by Campaign (All time) metric measures the click-through rate of a given campaign over its entire lifetime, reflecting its effectiveness in generating clicks from its target audience.
CVR by Campaign (All time) measures the percentage of clicks on an ad that resulted in a conversion on the advertiser's website for each campaign over its lifetime. It provides insights into the effectiveness of each campaign in driving conversions.
CVR by Advertiser (All time) is a metric that measures the conversion rate of a particular advertiser's campaigns across all time, showing how effective they are at converting clicks into desired actions such as purchases or sign-ups.
Impressions by Advertiser is a metric that measures the total number of times an ad from a specific advertiser was displayed on a website, app or platform during a given period of time.
The Media Cost by Campaign metric measures the total cost incurred for a specific advertising campaign, including ad spend and any additional fees or costs associated with running the campaign. It helps advertisers understand the expenses associated with each individual campaign and determine the effectiveness of their advertising investments.