Databox

StackAdapt eCPM by Advertiser

The eCPM by Advertiser (All time) metric is a measure of an individual advertiser's overall revenue per thousand ad impressions served, calculated over the lifetime of their advertising campaign on StackAdapt.

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eCPM by Advertiser 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "eCPM by Advertiser"?
The eCPM by Advertiser (All time) metric in StackAdapt measures the average revenue earned per thousand impressions served for each individual advertiser over the entire lifetime of their campaign with the platform. This metric helps advertisers assess the overall effectiveness of their campaigns and make data-driven decisions on how to optimize for higher revenue.
Example: An advertiser may use the eCPM by Advertiser (All time) metric to compare the performance of different ad campaigns and calculate the estimated revenue per thousand impressions for each one.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track eCPM by Advertiser in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track eCPM by Advertiser using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put eCPM by Advertiser on the Performance screen
  6. 6
    Get eCPM by Advertiser performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of eCPM by Advertiser
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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StackAdapt integration with Databox Track eCPM by Advertiser from StackAdapt in Databox GET STARTED

General

  • Description
    The eCPM by Advertiser (All time) metric is a measure of an individual advertiser's overall revenue per thousand ad impressions served, calculated over the lifetime of their advertising campaign on StackAdapt.
  • Category
    Marketing

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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