StackAdapt
eCPM by Advertiser eCPM by Advertiser metric refers to the effective cost per thousand impressions for each individual advertiser, calculated by dividing their total cost by their total number of impressions. It helps in identifying the most profitable advertisers and optimizing ad campaigns accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track eCPM by Advertiser using Databox, follow these steps:
Goals
Scorecards
Metric Digest
Metric Builder
Data Calculations
Performance ScreenAnalyze which of your Advertisers are the most successful, which one generates the most traffic, and more, with this StackAdapt dashboard template.
StackAdapt
The Impressions by Advertiser (All time) metric represents the total number of times an advertiser's creative has been displayed to a user across all campaigns, for the entire duration of their account existence on StackAdapt.
StackAdapt
CVR by Campaign (All time) measures the percentage of clicks on an ad that resulted in a conversion on the advertiser's website for each campaign over its lifetime. It provides insights into the effectiveness of each campaign in driving conversions.
StackAdapt
CVR by Advertiser (All time) is a metric that measures the conversion rate of a particular advertiser's campaigns across all time, showing how effective they are at converting clicks into desired actions such as purchases or sign-ups.
StackAdapt
eCPC (effective cost per click) is a metric that measures campaign performance. It calculates the average cost per click based on the total cost of the campaign divided by the number of clicks. A lower eCPC indicates higher efficiency and ROI.
StackAdapt
Conversions by Advertiser measures the total number of successful actions completed by users after clicking on an ad, attributed to a specific advertiser.
StackAdapt
CVR by Advertiser is a metric that measures the Conversion Rate of a specific advertiser's campaign, indicating how many clicks on their ads have resulted in a desired action, such as a purchase or sign-up.
StackAdapt
CTR by Advertiser is a performance metric in StackAdapt that measures the click-through rate of individual advertisers' campaigns. This helps to track and optimize campaign effectiveness for each advertiser separately.
StackAdapt
The Media Cost by Advertiser metric is a calculation of the total amount spent on media by each individual advertiser within a given time period.
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HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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