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StackAdapt CTR by Campaign

CTR (click-through rate) by campaign is a performance metric that measures the percentage of ad clicks obtained relative to the number of ad impressions served for a specific advertising campaign.

With Databox you can track all your metrics from various data sources in one place.

CTR by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Campaign"?
The Click-Through Rate (CTR) by Campaign metric represents the percentage of clicks received out of the total number of impressions for a specific campaign. It helps to measure the effectiveness of a campaign in generating clicks and engagement from the target audience. The higher the CTR, the better the campaign is performing in terms of click-throughs, which is a crucial metric to measure the success of any digital advertising campaign.
Example: A campaign for a new fitness app has a CTR of 2.5%, showing that 2.5% of the people who saw the ad clicked through to learn more about the app.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Campaign using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Campaign on the Performance screen
  6. 6
    Get CTR by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Campaign
StackAdapt integration with Databox Track CTR by Campaign from StackAdapt in Databox GET STARTED

StackAdapt CTR by Campaign included in Dashboard Templates 1

  • Live view

    StackAdapt Campaign Overview

    Analyze the effectiveness of your campaigns, which one generates the most traffic, and more, with this StackAdapt dashboard template.

    StackAdapt

General

  • Description
    CTR (click-through rate) by campaign is a performance metric that measures the percentage of ad clicks obtained relative to the number of ad impressions served for a specific advertising campaign.
  • Category
    Marketing

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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