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StackAdapt CTR by Campaign

CTR (click-through rate) by campaign is a performance metric that measures the percentage of ad clicks obtained relative to the number of ad impressions served for a specific advertising campaign.

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CTR by Campaign 2.190,879

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About
Technical Details

The Click-Through Rate (CTR) by Campaign metric represents the percentage of clicks received out of the total number of impressions for a specific campaign. It helps to measure the effectiveness of a campaign in generating clicks and engagement from the target audience. The higher the CTR, the better the campaign is performing in terms of click-throughs, which is a crucial metric to measure the success of any digital advertising campaign.

Example: A campaign for a new fitness app has a CTR of 2.5%, showing that 2.5% of the people who saw the ad clicked through to learn more about the app.

Visualizations

Bar and Line Chart

Used to show comparisons between values.

How to track CTR by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Campaign using Databox, follow these steps:

1
Connect StackAdapt that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put CTR by Campaign on the Performance screen
6
Get CTR by Campaign performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of CTR by Campaign

Goals

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