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StackAdapt eCPC by Advertiser (All time)

The eCPC by Advertiser (All time) metric in StackAdapt measures the average cost per click (CPC) for each advertiser's campaign over the lifetime of the campaign, allowing for easy comparison of performance across multiple campaigns.

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eCPC by Advertiser (All time) 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "eCPC by Advertiser (All time)"?
eCPC by Advertiser (All time) is a performance metric in StackAdapt that measures the average cost per click (CPC) for each individual advertiser's campaign over the entire duration of their account history. It takes into account all the costs incurred by the campaign and every click generated by it. It helps advertisers understand the effectiveness of their campaigns and adjust their bidding strategies accordingly to optimize their CPC and overall ROI.
Example: An advertiser can use the eCPC by Advertiser (All time) metric to analyze the effectiveness of their campaigns over the long-term and make informed decisions on future ad investments.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track eCPC by Advertiser (All time) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track eCPC by Advertiser (All time) using Databox, follow these steps:

  1. 1
    Connect StackAdapt that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put eCPC by Advertiser (All time) on the Performance screen
  6. 6
    Get eCPC by Advertiser (All time) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of eCPC by Advertiser (All time)
Goals

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Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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StackAdapt integration with Databox Track eCPC by Advertiser (All time) from StackAdapt in Databox GET STARTED

General

  • Description
    The eCPC by Advertiser (All time) metric in StackAdapt measures the average cost per click (CPC) for each advertiser's campaign over the lifetime of the campaign, allowing for easy comparison of performance across multiple campaigns.
  • Category
    Marketing

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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