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Snapchat Ads Purchase ROAS (Return on Ad Spend) - Conversion Time

Purchase ROAS (Conversion Time) is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, using conversion time-based attribution. This metric attributes conversions to the time when the conversion event occurred (conversion time) rather than when the ad impression took place, which is the default attribution method used by the Snapchat Ads API.

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Purchase ROAS (Return on Ad Spend) - Conversion Time 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Purchase ROAS (Return on Ad Spend) - Conversion Time"?
Purchase ROAS (Conversion Time), or Return on Ad Spend using conversion time-based attribution, is a crucial metric in SnapchatAds that measures the revenue generated from ad spend. Unlike the impression time-based ROAS metric, this metric attributes conversions to the time when the conversion event occurred (conversion time) rather than when the ad impression took place. This is the default attribution method used by the Snapchat Ads API. It helps you determine the effectiveness of your advertising by calculating the revenue you earned for every dollar you spent on advertising, based on when users completed their purchases. Essentially, this metric helps you determine if you're delivering profitable results from your ad campaigns. The higher the Purchase ROAS (Conversion Time), the more effective your ads are, and the more ROI you're generating. This metric plays a key role in determining the success of your advertising efforts and the return on your investments when using conversion time-based attribution.
Example: A clothing brand wants to track how much revenue they make from their Snapchat Ads campaigns compared to how much they have spent on those campaigns, using conversion time-based attribution. They use Purchase ROAS (Conversion Time) to evaluate the effectiveness of their ads with conversion time-based attribution.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Purchase ROAS (Return on Ad Spend) - Conversion Time in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase ROAS (Return on Ad Spend) - Conversion Time using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase ROAS (Return on Ad Spend) - Conversion Time on the Performance screen
  6. 6
    Get Purchase ROAS (Return on Ad Spend) - Conversion Time performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase ROAS (Return on Ad Spend) - Conversion Time
Goals

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Metric Digest

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Data Calculations

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Snapchat Ads integration with Databox Track Purchase ROAS (Return on Ad Spend) - Conversion Time from Snapchat Ads in Databox GET STARTED

General

  • Description
    Purchase ROAS (Conversion Time) is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, using conversion time-based attribution. This metric attributes conversions to the time when the conversion event occurred (conversion time) rather than when the ad impression took place, which is the default attribution method used by the Snapchat Ads API.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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