A Snapchat Ads dashboard is a tool that consolidates and displays key performance metrics from your Snapchat advertising campaigns. It offers a comprehensive overview of your ad results, shedding light on how your ads resonate with your target audience on Snapchat.
A well-designed Snapchat Ads dashboard should include crucial metrics such as Amount Spent, Paid and Total Impressions, Swipe Up Rate, and eCPSU (Effective Cost Per Swipe Up). These metrics help you assess your return on ad spend, reach, engagement, and the overall success of your Snapchat ad campaigns.
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