Most people overcomplicate the process of reporting on marketing and advertising campaigns. They spend too much time aggregating and collecting campaign data and not nearly ...
It’s no secret that today, companies that leverage data most effectively have a significant competitive advantage. Having data isn’t the problem. But being able to ...
If you are like most agency founders, you probably started as a freelancer or a consultant. You found yourself in demand with more work than ...
When it comes to client marketing reports, you’d be hard-pressed to find a better, free tool than Google Analytics. And, a whopping 98% of the ...
Successful marketing agencies have one thing in common, the ability to juggle. To win new clients and get results for existing ones, they need to ...
There are a lot of project management solutions out there, but some of them are pretty generic. And many industries have specific, unique needs when ...
With the skyrocketing costs of higher education in the United States, many students are rethinking the traditional four-year degree model. They’re searching for less traditional ...
Agency marketers know better than most that the more tools and systems you use, that harder it is to compile data into a coherent report ...
In today’s market, it’s not uncommon for companies to drive revenue via multiple business models. From B2B to B2C, ecommerce, and DTC, there are a ...
In recent years, many industries have moved big portions of their operations online. The banking and financial industry is a perfect example: many consumers prefer ...
Anyone who’s ever hired a contractor or maintenance company knows it can be a struggle to get service on smaller jobs—much less quick, high-quality work. ...
A lack of transparency in agency reporting sometimes hides a well-known but rarely discussed side of some bigger agencies—shady practices designed to obscure performance and ...
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