Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
The Top 10 Databox Datablocks for Google Analytics
Now that Impulse Creative is all aboard the Databox train to way easier data reporting, some Datablocks are rising above others as more helpful for ...
by Remington Begg · Jun 5, 2025
Drift’s Approach for Getting Closest to the Customer
“Whoever gets closest to the customer, wins.” This is the ideal–the mission–that Drift, a conversational marketing platform, is built off of. It informs every aspect ...
by Tamara Omerovic · Sep 24, 2021
13 Video Marketers Reveal The Tactics Behind Their Top-Performing Videos
Video marketing exploded in popularity among marketers in 2017. This trend is no surprise. 52% of marketers say that video content delivers the greatest ROI. ...
by Tamara Omerovic · Jun 5, 2025
How Ceros is Disrupting Content Marketing & Why You Need to Care
When’s the last time you sat down and read a 10,000-word PDF? Don’t worry, I can’t remember either. Our accessibility to content has never been ...
by Tamara Omerovic · Jun 3, 2025
How to Track Your Most Important KPIs Using Databox’s Datablock Library
Over the last 12 months, our marketing and engineering teams have been building integrations, features, and content to help marketers (and the companies they work ...
by Tamara Omerovic · Jul 17, 2025
![How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]](https://cdnwebsite.databox.com/wp-content/uploads/2018/01/31161112/CerosWebinarPostBG-640x384.jpg)
How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]
Are you frustrated with the low performance of traditional lead capture tools? We have heard a consistent story from our community of digital agencies- standard ...
by Tamara Omerovic · Jan 31, 2018
Forget the Funnel: How SaaS Marketers Can Think More Strategically
In January of 2017, as a mom of two and with very little planned for what would come next, Georgiana Laudi decided to leave her ...
by Tamara Omerovic · Sep 24, 2021
Project Gemini: Tettra’s Journey to Profitability
It should come as no surprise that a company built on the premise of knowledge sharing and collaboration was founded by two friends that had ...
by Tamara Omerovic · Nov 12, 2020
Maximize Live Messaging ROI with These 6 Steps
Throughout the past eighteen months at ClosedWon, we’ve helped 25+ companies implement or improve their website chat efforts. When we start talking to the folks ...
by Chris Handy · Jan 26, 2018
The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp
Imagine that you just met a potential client for the first time at a local networking event. After shaking hands and exchanging small talk for ...
by Tamara Omerovic · Jun 5, 2025
Help Scout’s Next Phase of Growth
Like most successful product-driven companies, Help Scout was tentative, at best, about the idea of sales. Its self-serve model had worked so well, amassing around ...
by Tamara Omerovic · Sep 24, 2021
12 Proof Points that Ebooks Are Not Dead
In our previous guide on popular tactics for converting visitors to leads, we had many marketers predicting the demise of Ebooks. A couple members of our ...
by Tamara Omerovic · Jun 3, 2025
Rand Fishkin Reflects on 17 Years of Moz & Search Engine Optimization
When we first booked Rand Fishkin for Ground Up, I admittedly struggled on how to angle the interview. Do we focus on SEO? After all, ...
by Tamara Omerovic · Sep 24, 2021
What Changes After Your First 100 Customers? [Podcast]
When we first launched Ground Up back in October, one of the first episodes we recorded was around the ideas, strategies, and insights behind acquiring ...
by Tamara Omerovic · Sep 24, 2021
The Least Expensive Ways To Build A Quality Website on the HubSpot CMS
The HubSpot Content Management System (CMS) is a popular part of the HubSpot platform, a favorite in our survey of HubSpot’s favorite features. With more ...
by Peter Caputa IV · Jun 5, 2025
How Inbound Norway is Improving Client Retention with Databox
“With Databox, we can discover and act on performance insights quicker. One of our clients saw a 7x ROI from the work we were doing, ...
by Tamara Omerovic · Jan 12, 2018
9 Strategies IMPACT Used To Scale To $5M+ In Annual Revenue
In 10 years, Bob Ruffolo has gone from a fresh-faced college grad who nobody would hire to the leader of a $5+ million marketing agency. ...
by Peter Caputa IV · Jun 5, 2025
The Only Cold Email KPIs That Matter for 2018
Ok, it’s not just 2018. The cold email KPIs that matter now are the same as the ones for 2017 and even before then. What ...
by Justin McGill · May 17, 2022
3 Ways to Establish Trusting Relationships with Your Clients by Being More Transparent
“So, what work have you done for us lately?” If you provide professional services, you NEVER want to hear these words from your client. When you ...
by Tamara Omerovic · Jun 5, 2025
Convert More Visitors Into Leads With These Proven Strategies From 25 Digital Marketers
Do you ever feel like you are participating in a digital marketing arms race? You know how this works: some cool, new tactic begins to ...
by Tamara Omerovic · Dec 29, 2025
How One Startup Is Disrupting The Way You Send Marketing and Sales Emails
More than anyone we’ve talked to so far on Ground Up, Mike Donnelly scratched his own itch when he launched Seventh Sense. Donnelly was in ...
by Tamara Omerovic · Jun 3, 2025