Ground Up Podcast

How Ceros is Disrupting Content Marketing & Why You Need to Care

Ceros’ VP of Marketing on maintaining 70% year-over-year growth by empowering brands to create more interactive and engaging content.

John Bonini John Bonini on February 1, 2018 • 1 minute read

When’s the last time you sat down and read a 10,000-word PDF?

Don’t worry, I can’t remember either.

Our accessibility to content has never been greater. Text, audio, video–it’s all available in our pockets.

This level of accessibility means that brands don’t just compete with other brands–they also compete with cat videos, social updates from friends who just had a baby, wedding albums, Instagram stories from celebrities, etc.

Still, marketers crank away on content that doesn’t fit within this context. Static PDFs, infographics, or any other content that’s not easily consumed or engaging enough to steal our attention away from the latest viral video misses the opportunity to engage.

Ceros first launched in 2013 to solve this.

They had built a tool to help brands create more interactive and engaging content without the need for development resources, and the market was playing right into their hands.

Matthew Wellschlager has been with Ceros since 2014, and since then, he’s seen the company achieve 70% YoY growth simply due to the amount of content that brands are creating.

Even still, it’s easy to create a PDF. So what’s Ceros’ overall mission and how are they educating the market on the need for more engaging content?

I recently caught up with Wellschlager to ask about that, as well as other stories for how Ceros has managed continuous and significant growth.

Subscribe to Ground Up on iTunes and get all new episodes when they air.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Ground Up Podcast   |  Mar 17

Read more

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Ground Up Podcast   |  Feb 26

Read more

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Ground Up Podcast   |  Dec 9 2019