On this episode of Ground Up, Kieran Flanagan talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.
Ground Up Podcast | Oct 21
Remington Begg on February 7, 2018 • 4 minute read
Essentially, Datablocks are prebuilt data visualizations, auto-populated with the metrics you want to track and analyze.
Just integrate your favorite data sources, then drag and drop a premade Datablock into your Databoard. Customize and create an endless combination of side-by-side data comparison dashboards in the same simple way.
It’s no big surprise that Google Analytics is a superstar in the Datablock library with 32 so far. Each one will appeal to you differently depending on your focus and function within your company.
At Impulse Creative, we manage the marketing of clients from every industry under the sun. As a wayfinding agency, our job is to navigate toward each client’s drastically different marketing, sales and financial goals.
Even though our Google Analytics metrics needs vary greatly, eight Datablocks have stood out to our marketing team as absolutely essential for day-to-day testing, reporting and success.
This Datablock allows you to view the number of users in a set time period, the number of pages they visit per session, how deep they dig into your site, how long they’re staying and how all of that compares to the previous time period. For digital marketers, this high-level info is the meat and potatoes of monitoring website performance.
By understanding where revenue is being generated, you can move valuable resources in a very agile way. Track revenue generation across all of your marketing channels. This metric is especially valuable to e-commerce companies and businesses investing in online marketing and tracking the visitor to customer journey.
Understand the user experience of high traffic pages with the top pages by page view Datablock. This list format shows the top 10 pages, page names, page view numbers in the given time frame and the percent change. By focusing on this leaderboard of top pages, you can focus and increase engagement across your whole site by further optimizing these pages and continue to optimize other pages based on the fresh insights.
This pie-chart visualization and percentage breakdown show where your user sessions are coming from, in the language that’s most helpful to marketers: direct traffic, social, organic searches, email, referral, other and more. This provides a visual way to see what’s working best in whatever time frame you need to analyze.
This simple line graph lets you see day-by-day traffic spikes in any given time frame, overlayed on the previous time frame comparison. Not only is the time comparison helpful for tracking growth, exact dates allow you to pinpoint the actions the drove traffic increases.
Sessions is a line graph Datablock that’s similar to users but not focused on individuals. Instead of tracking your web traffic by person, you’re able to view every single visit, even if the user has visited before. For marketers, especially those following the inbound methodology, this metric can give important insights into the quality or variety of your content and the buyer’s journey. When viewed beside the users and top pages Datablocks, it’s easy to understand the repeat traffic you’re racking up and where it’s going.
Marketing has never been so heavily reliant on content. By viewing a second-by-second breakdown of the average session length and an overlay of the previous period, you can start to understand how successful and engaging your content is. Many blog tools, for example, calculate average read time of your posts. Combine that information with this Datablock to gauge whether your blogs and other site content are being read in their entirety.
Exactly how much of your website are visitors seeing? Understand your overall user experience with the pages per session Datablock. Although it won’t tell the whole story, this metric can be the first to alert you of issues including: difficult navigation, a dysfunctional user experience and even the quality of the incoming traffic and readership.
We may all have our favorites, but the greatest thing about Databox is still versatility. Your Databoards are blank slates, created for constant customization. By combining the specific metrics that matter most to your role or client, you’re writing the recipe for your own success.
Ground Up Podcast | Oct 21
Marketing | Oct 21
Content Marketing | Oct 15