Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
How TelemetryTV Used Databox to Cut Reporting Time, Reduce Meetings, & Make Improvements Faster
For marketing departments, visibility (into the data, and into your efforts) is everything. However, transparency on ad spend, results, and metrics can be hard to ...
by Belynda Cianci · Oct 26, 2021
Stream Databoards to Your Smart TV in Seconds & Make Performance More Visible to Everyone
The best way to keep everyone on your team up-to-date on performance is to have it visible for everyone to see. Sounds obvious, right? We’ve ...
by Tamara Omerovic · Dec 18, 2023
The Best Social Media Platforms for Business According to 30+ Experts
With 3.5 billion people using various social media platforms worldwide, businesses are scrambling to create an irresistible social presence and drive a big chunk of ...
by Maham S. Chappal · Oct 20, 2022
9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source
Email, SEO, content marketing, PPC… the list goes on. You’ve got tons of traffic sources you’re relying on to pull people to your website. One ...
by Elise Dopson · Dec 6, 2022
The 8 Types of Sales Goals You Should Set for Your Sales Team
Here’s the thing: having the right goals is crucial for any team’s success — not just a sales team. Without a measurable outcome in mind, ...
by Belynda Cianci · Dec 20, 2023
How Elenas Used Databox to Triple Retention & Decrease Order Cancellations by 47 Percent
Where in many areas of the world small business owners have moved to a digital storefront model, in other areas the transition has taken more ...
by Belynda Cianci · Feb 23, 2023
Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips
Did you know that just 39% of marketers feel confident about tracking the ROI of their campaigns? While some readers may not be confident in ...
by Elise Dopson · Jan 31, 2023
How You&Co Spends Less Time in Meetings & More Time Hitting Client KPIs
Every product does its best to define value for its customers; However, “best value” can’t always be measured solely by “biggest” or “most” in terms ...
by Belynda Cianci · Jul 15, 2020
16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store
How many website visitors added an item to their cart but didn’t buy? Or, how many people initiated a live-chat but didn’t purchase? And, what ...
by Jessica Malnik · Nov 17, 2022
10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales
What if you could tell, ahead of time, which deals would close and where leads get stuck or drop off in your sales cycle? That’s ...
by Elise Dopson · Dec 20, 2023
Introducing White Labeling: A Fully Branded Reporting Experience for Your Company and/or Clients
Imagine having your own custom analytics and reporting tool, complete with fully branded dashboards, performance alerts, a custom subdomain, and even a mobile experience. Now ...
by Tamara Omerovic · Dec 18, 2023
How Sellian Moved to Real-Time Client Reporting & Cut Reporting Costs in Half
When sharing important information with clients, the presentation is just as important as the substance. This was the case for the Marketing and advertising consultants ...
by Belynda Cianci · May 8, 2023
The 11 Best Pipedrive CRM Features According to Sales Pros
“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...
by Elise Dopson · Jan 26, 2022
18 Plays for Tracking Your Content Marketing Using Google Analytics
Just 8% of marketers consider themselves “successful” or “very successful” at measuring the ROI of their content marketing efforts. That’s a huge problem. It means ...
by Elise Dopson · Mar 21, 2023
15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics
What percentage of your website’s traffic comes from Google searches vs social media platforms? How much traffic comes to your website from paid Google, Facebook, ...
by Jessica Malnik · Apr 10, 2025
How to Improve Your Post Engagement on Facebook Ads
Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...
by Masooma Memon · Apr 22, 2024
New Integration: Track Your Streaming Video Performance with Vimeo OTT + Databox
Hi there, Vimeo OTT users ? Today we’re excited to announce our new integration with Vimeo OTT, allowing you to track and visualize the performance ...
by Tamara Omerovic · Jun 26, 2020
How to Measure Blog Attribution Using Google Analytics
Measuring sales attribution from specific blog posts can be tricky. It’s why vast majority of marketers don’t consider themselves “successful” at measuring the ROI of ...
by Elise Dopson · Jun 10, 2024
Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’
Goals are one of the most powerful features in Google Analytics. You can use goals to track everything from the number of people who watched ...
by Jessica Malnik · Nov 13, 2023
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...
by Elise Dopson · Mar 28, 2023
How to Create & Measure Your Content Marketing Funnel
Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...
by Elise Dopson · May 2, 2024