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Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising
Marketing

Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising

Ads are everywhere you turn. In the physical world, you can’t take a step without seeing an ad on a billboard, on the side of ...

Author's avatar by Davor Štefanović | Mar 29, 2023
How to Write a Great Business Report Conclusion: Everything You Need to Know
Reporting

How to Write a Great Business Report Conclusion: Everything You Need to Know

When creating a comprehensive business report for your company, most of your time and energy will go into writing the main section of your report. ...

Author's avatar by Filip Stojanovic | Jun 26
Executive Reporting: Management Reporting Best Practices & Report Examples
Reporting

Executive Reporting: Management Reporting Best Practices & Report Examples

Research shows that an average adult makes about 35,000 decisions each day, whether they’re conscious or not. Managers, who are called decision-makers for a reason, ...

Author's avatar by Stefana Zaric | Sep 7, 2023
How to Create High-Converting Facebook Custom Audiences
Marketing

How to Create High-Converting Facebook Custom Audiences

Social media is one of the most important channels when it comes to building a brand and reaching customers, both new and old. And when ...

Author's avatar by Davor Štefanović | Mar 28, 2023
Validate ideas & test new marketing channels (📈 MTN #06)
Marketing

Validate ideas & test new marketing channels (📈 MTN #06)

In this edition 📊 Trends & Insights (from Benchmark Groups) Can most businesses see good ROI on Google Ads? Should you try Google Ads this year? ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Optimizing Your Existing Funnel (w/ Adam Goyette, Curdis)
Agencies

Optimizing Your Existing Funnel (w/ Adam Goyette, Curdis)

Adam Goyette (Founder, Curdis) shares the framework he uses and recommends to identify growth and optimization opportunities from your existing marketing and sales funnel. How ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
What Is a Good Website Bounce Rate and How Can You Improve It?
Marketing

What Is a Good Website Bounce Rate and How Can You Improve It?

It’s common knowledge among marketers that “bounces” are bad. However, this accepted knowledge only illustrates just how misunderstood a metric “bounces” really are. No wonder ...

Author's avatar by Filip Stojanovic | Jul 11
Who Gets the Best Use Out of Google Ads?
Marketing

Who Gets the Best Use Out of Google Ads?

When you join a conversation about Google Ads’ efficacy, you’ll often see people fall into one of two camps. One side calls it the must-have ...

Author's avatar by Melissa King | Oct 31, 2024
Understanding How To Grow (w/ Frank Rocchio, Lone Fir Creative)
Marketing

Understanding How To Grow (w/ Frank Rocchio, Lone Fir Creative)

Learn how Frank Rocchio implemented a new framework to help the team at Lone Fir Creative better understand how to troubleshoot and hit their growth ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024