Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
How to Determine Markup Percentage for Small Businesses: What’s Good, Bad and Average?
Your pricing strategy can literally make or break your business. There are two numbers that every business owner needs to know when it comes to ...
by Jessica Malnik · Dec 6, 2021
Dashboard vs Report: Similarities and Differences
Snooping around trying to understand the difference between dashboard vs report and when to use each? Get this: A marketing dashboard is a collection of ...
by Masooma Memon · Apr 23, 2024
How to Set Measurable Customer Service Goals for Your Team
About 50% of consumers say they’d switch to a new brand if they experience bad customer service. while 80% even say they’d go to a ...
by Masooma Memon · Feb 26, 2024
Creating and Analyzing a Customer Service Report: Tips and Best Practices
There’s more to developing and running a business than simply providing a quality service or a good product. While these things are undoubtedly essential, customers ...
by Davor Štefanović · Mar 8, 2023
What’s a Good Profit Margin for a New Business?
Starting a business is always somewhat a walk on water as you try and sell your idea to investors and customers. Despite how well things ...
by Masooma Memon · Dec 1, 2021
What is a Marketing Research Report and How to Write It?
There is nothing more embarrassing for a marketer than to hear a client say “…this doesn’t quite address the business questions that we need to ...
by Djordje Cvijovic · Feb 24
New Integration: Connect Freshdesk with Databox
Freshdesk is a cloud-based customer support software that focuses on cross-functional team collaboration and streamlines customer conversations across multiple channels including email, phone, chat, and ...
by Marija Hladni · Dec 1, 2021
Reporting Strategy for Multiple Audiences: 6 Tips for Getting Started
Sending the same report to everyone is a rookie move. Instead, you need to cater your report to the things that each key stakeholder cares ...
by Jessica Malnik · Mar 27, 2023
How to Measure Profitability for Your Agency: 6 Strategies and Metrics to Keep an Eye On
When you start an agency, your goal is to earn money with it, right? While agency founders get into the business aiming to earn a ...
by Melissa King · Aug 25, 2025
SEO Analytics and Reporting: Tips, Best Practices and Tools to Get Started
Everyone who’s been in the SEO industry knows how frustrating metrics fluctuations can be — especially considering the time it takes for you to see ...
by Davor Štefanović · Mar 22, 2023
9 Cost Reduction Techniques for Growing Businesses
Do you know exactly how much money you are spending each month in your business? If you are like most entrepreneurs, the answer is probably ...
by Jessica Malnik · May 3, 2022
7 Ways to Use Customer Data for More Efficient Marketing
Wondering how to use customer data to improve your marketing? Admittedly, the insights that customer data delivers help not just improve your marketing but also ...
by Masooma Memon · Dec 21, 2021
How to Use Pivot Tables in Google Sheets: Step-By-Step Guide
Need some help with data processing and using pivot tables in Google Sheets? Then you are at the right place. Spreadsheets are very useful for ...
by Djordje Cvijovic · Feb 26
Campaign Reporting: How to Gauge Long Term Effectiveness?
Most people overcomplicate the process of reporting on marketing and advertising campaigns. They spend too much time aggregating and collecting campaign data and not nearly ...
by Jessica Malnik · Nov 15, 2021
How to Share Custom Reports, Dashboards, and Template Links in Google Analytics with Others
Ever since Google Analytics was first launched, the feature of sharing reports with other users has been there. I’d even say that this feature is ...
by Djordje Cvijovic · Sep 12, 2024
20 KPIs You Should Include in Your CMO Dashboard (With Examples)
Are you setting up a CMO dashboard and feeling hesitant about which KPIs and metrics to include? Instead of playing eeny, meeny, miny, moe with ...
by Masooma Memon · Jan 30, 2025
7 Business Intelligence Report Examples to Inspire Your Own (Sourced by 17 Pros)
Here’s the thing: no amount of best practices, tips, and tricks can ready you for creating your business intelligence report like a BI report example ...
by Alexander B. Pavlinek · Feb 26
15 Cross-Channel Marketing Ideas for Small and Medium-Sized Enterprises
Try as you might but it’s nearly impossible to grow your business using one marketing channel only. For one, it’d be putting all your eggs ...
by Masooma Memon · Mar 21, 2023
How Deeplite Saves Time and Optimizes Spend in Real-Time with Databox
It’s no secret that today, companies that leverage data most effectively have a significant competitive advantage. Having data isn’t the problem. But being able to ...
by Marija Hladni · Jun 5, 2025
5 Real-World Finance Report Examples and Templates to Inspire Your Own
Keeping an eye on your finances is critical if you want to run a successful business. No wonder finance is one of the most monitored ...
by Jessica Malnik · Feb 13, 2023
How to Use Search Analytics Report in Google Search Console: Best Practices
How is my website performing? What keywords is my site ranking for? How do people find my blog posts on Google? Where do people click ...
by Djordje Cvijovic · Oct 13, 2022