Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
12 Effective Ways for Increasing Your Average Order Value (AOV)
When it comes to increasing revenue, most marketers’ first instinct is to find more customers—but that isn’t the only way to grow. Another angle to ...
by Kiera Abbamonte · Jan 25, 2023
The 13 Most Important Facebook Ads Metrics for Measuring ROI
Have you been running Facebook ads, but aren’t sure how well they are doing? Perhaps you aren’t tracking the right metrics? Admittedly, there are a lot ...
by Masooma Memon · Mar 4
Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads
If you’re among the folks who rely on your marketing team to generate demand by providing your sales teams with marketing qualified leads (MQLs), your ...
by Stefana Zaric · Apr 10, 2025
23 Can’t-Miss Marketing Agency Directories for 2025
Did you know that 90% of agencies rely on referrals as their top source of leads, but marketing agency directories can also provide a powerful ...
by Filip Stojanovic · Sep 3
Using “Process KPIs” to Hit Goals (Hillary Carpio, Snowflake)
The metric: Process KPIs Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable ...
by Jeremiah Rizzo · Feb 20, 2024
The 2023 State of Business Reporting
In most companies, internal reporting looks exactly like this: The end. As the business grows and new data sources and metrics are added to the ...
by Nevena Rudan · Sep 2
How to Tell a Story with Your Data
While it can be helpful between reporting periods, simply sharing a dashboard or report with raw data is not always enough. Both clients and team ...
by Marija Hladni · Sep 3, 2025
Facebook Ads Frequency Guide: How Companies Determine the Optimal Frequency Caps to Maximize Results on Each Retargeting Campaign
“Hide Ad” The two words that send shivers down the spine of most Facebook advertisers. And what causes this action is typically one of two ...
by Filip Stojanovic · Feb 24
Doubling Email Subscribers In 1 Month (w/ Camille Trent)
The metric: Subscribers Learn how Camille Trent used LinkedIn to double PeerSignal’s email subscribers from 6k to 12k in just 1 month. How They Moved ...
by Jeremiah Rizzo · Feb 20, 2024
How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips
Goal completion is one of the top 10 most-tracked Google Analytics metrics. Rightfully so, there are already tons of articles, videos, and guides on improving ...
by Saffa Faisal · Dec 20, 2023
Facebook Retargeting Ads Guide: 6 Strategies and 11 Expert Best Practices for Converting Warm Leads
How often do visitors make a purchase after visiting your site for the first time? It’s probably not a lot. Maybe their second, third, or ...
by Davor Štefanović · May 29, 2024
A Complete Guide to Building Successful Agency Partnerships: 5 Tips from Agency Owners
The increasing number of businesses wanting to leverage TikTok to expand their reach and make more sales meant agencies needed to add another channel to ...
by Stefana Zaric · Jan 20, 2023
Improving Landing Page Conversion by 55% in 30 Days (w/ Peyton Walbeck, Nectar)
The metric: Conversion Rate Learn how Peyton Walbeck increased Nectar’s landing page conversion by 55% in 30 days. How They Moved The Needle 1. Interviewed ...
by Jeremiah Rizzo · Feb 20, 2024
5 Real-World Business Analytics Examples That Prove the Value of Business Intelligence
Studies conducted by McKinsey have been showing the same result for years: businesses that base their decisions on gut feeling are more likely to fail. ...
by Stefana Zaric · Jun 26, 2025
How Fast Is Fast Enough? What Is a Good Page Load Time for SEO
Want to know how fast your page load time should be? Well, I’m about to tell you. Buckle up… the information is on its way. ...
by Filip Stojanovic · Dec 19, 2022
How Big Idea Media Grew Their Business 151%—One Metric at a Time
Learn how Big Idea Media used Databox to track real time metrics, improve performance, and grow their business by 151%.
by Claire Sanford · Jan 3, 2023
7 Tips to Improve User Engagement Metrics on B2B Websites
User engagement metrics that keep trending in the right direction quarter after quarter mean a lot to B2B businesses. Not only they indicate how well ...
by Saffa Faisal · Mar 3
Building Repeatable Revenue Streams (w/ Tory Kindlick, Refine Labs)
The metric: Revenue R&D Learn how Refine Labs uses their new Revenue R&D method to build new, sustainable revenue streams for clients. How They Moved ...
by Jeremiah Rizzo · Feb 20, 2024
The Easy Way to Set Up HubSpot Pipelines: 101 Guide
Manual data entries, endless phone calls, tracking deals via spreadsheets… this is what a day-to-day looks like for sales representatives. With this gruesome routine, managing ...
by Filip Stojanovic · Dec 20, 2022
How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers
Ever wondered if your subscribers actually want to receive the emails you keep sending them? Well, they subscribed, so they must want it on some ...
by Davor Štefanović · May 22, 2023
When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips
Small marketing agencies often do poor work marketing their own services. As they’re 100% focused on delivering outstanding work for their clients, their limited resources ...
by Stefana Zaric · Apr 12, 2023