Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
The State of Business Reporting (w/ Pete Caputa, Databox)
We recently surveyed 314 companies to learn how they’re setting goals and reporting performance to their teams. So in this episode, I chatted with Pete ...
by Jeremiah Rizzo · Feb 20, 2024
What Is a Good Conversion Rate for Your Shopify Store and How to Improve It?
Ask any eCommerce business owner which metric matters the most to them and the vast majority will tell you it’s the conversion rate right off ...
by Filip Stojanovic · Mar 21, 2023
How we’re building an internal knowledge-sharing culture at Databox
Knowledge is powerful – but only when it’s used and shared. With the workplace culture changing and becoming an environment where employees are encouraged to ...
by Masa Sajko · Jan 29, 2023
5 Ways Experts Leverage Data to Identify New Sales Opportunities
How well do you know your customers? Your ideal customer persona might pop into your mind as you’re trying to answer this question, but it ...
by Stefana Zaric · Apr 9, 2024
Starting And Growing a Community (w/ Mike Rizzo, MarketingOp
The metric: Community Growth & Engagement Get insights from Community-Led Founder Mike Rizzo (founder of MarketingOps), on how to start and grow a successful community ...
by Jeremiah Rizzo · Feb 20, 2024
What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?
When you are spending time and money getting new visitors to your website, you want to put your best foot forward to keep them around. ...
by Jessica Malnik · Jul 25, 2024
Sales Pipeline Report: How to Build One, What to Include In It, Benefits, and Best Practices
The sales pipeline is undoubtedly one of, if not the, most important part of a sales process. Your knowledge of everything that occurs within the ...
by Filip Stojanovic · Jan 25, 2023
How to Structure a Great Content Team: 50+ Experts Share Their Insights
If you want to step up your content marketing efforts, one of the things you should focus on improving is your content team structure. Why? ...
by Jessica Malnik · Mar 16, 2023
16 Essential SaaS Sales Metrics You Should be Tracking
What’s considered an acceptable growth rate for a SaaS company? Should I pay more attention to MRR, ARR, or ARPU? What about CAC vs. LTV? ...
by Jessica Malnik · Jul 11, 2025
![The 10 Most Important Google Ads Metrics [Original Data]](https://cdnwebsite.databox.com/wp-content/uploads/2018/04/09130408/TopAdWordsMetricsBG-640x384.jpg)
The 10 Most Important Google Ads Metrics [Original Data]
Successful advertising is all about matching your promotion with the user’s intent. While intent itself is hard to measure, the digital ad landscape has given ...
by Tamara Omerovic · Jun 5, 2025
15 Essential Project KPIs That Benefit the Entire Team
How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...
by Jessica Malnik · Jan 25, 2023
Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook
Facebook ads can be one of the most cost-effective advertising channels to get in front of your ideal customers. You can target people based on ...
by Jessica Malnik · Oct 1
The Ultimate Guide to Sales Analysis Reports
If you were to ask the most successful CEOs in the world to create a list of the most important areas in their companies, they ...
by Filip Stojanovic · Jul 16, 2025
How to Build a Comprehensive SEO Keyword Ranking Report
Question: do you know, right this minute, how the content your team has been creating is actually ranking? And for which keywords? Most marketers have ...
by Elise Dopson · Jan 31, 2024
18 Tips for Increasing Your Sales Team’s Activity
More sales activity means more sales. Few would argue with that statement. But if you’ve ever banged your head against your desk in frustration after ...
by Peter Caputa IV · Apr 9, 2024
Best KPIs for Marketing Agencies
You’re running campaigns for your clients and tracking their results like a hawk. A client’s Facebook ad with a CTR of 15%? Fantastic. A 100% ...
by Elise Dopson · Sep 17
How to Improve the Organic CTR for Your Pages & Blog Posts
Earning a high organic search ranking is great – unless no one is clicking on your result. Over the last few years, Google has played ...
by Filip Stojanovic · Jun 3, 2025
The 11 Highest-Recommended Sources for Google Analytics Training
“Google Analytics is like a fine wine; complex, mature, and the more you know the more you can enjoy it.” That’s a quote from Clarinda ...
by Elise Dopson · Jan 25, 2023
How to Build a Dynamic Dashboard in Google Sheets in 6 Easy Steps
Static dashboards and Google spreadsheets are undoubtedly one of the best ways for busy executives to keep their data organized. Google sheets dashboards provide a ...
by Filip Stojanovic · Feb 25
24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro
In search of LinkedIn headline marketing examples? Admittedly, it’s easy to take up a formula for doing something right – in this case writing a ...
by Alexander B. Pavlinek · Feb 25
What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)
You know creating a conversion funnel is essential for your business to grow. So you’ve laid down the foundation and created a step by step ...
by Maham S. Chappal · Jul 2, 2025