Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
How to Boost SaaS Growth with PQL Scores and Activation Strategy
Using PQL scores and an effective activation strategy could be the key to a staggering SaaS growth. User activation significantly impacts customer acquisition and can transform your business results. By identifying your PQLs, measuring PQL scores, and tracking user activation, you can drive growth and enhance user engagement across the board. Read more on how we approach this at Databox.
by Tadej Kelc · Jul 29, 2024
Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)
In this episode of “Metrics & Chill”, host Jeremiah Rizzo converses with Alli Blum about the implementation and benefits of an outcomes-led strategy for businesses ...
by Maria Rozhdestvenskaia · Nov 4, 2024
Marketing and Sales in Uncertain Times: Strategies & Spending Impact (2024)
No matter what size your business is or what market you operate in, there’s one thing every business will confirm – marketing and sales during ...
by Filip Stojanovic · Jun 6, 2024
Landing Page Best Practices for B2B SaaS and Tech Companies
Google “landing page statistics” and you’ll find plenty of statistics for landing page performance in all businesses, but not so much for specific niches. If ...
by Melissa King · Sep 3
<strong>How Databox University Supports Employee Personal Growth in 7 Key Areas of Life</strong>
Did you know that investing in personal growth can significantly boost productivity and happiness at work? Supporting our people in all areas of their lives leads to a positive mindset, making them more content, productive, and happy at work. To chase that goal, we launched Databox University - a personal growth program available exclusively to our Playmakers and designed to help them thrive in seven key areas of life. The feedback we've received from participants has been nothing short of inspiring and shows that the effort we put into creating this program has paid off. Read more about Databox University and how it helps our people thrive in the blog below.
by Špela Jurič · May 30, 2024
BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)
In this episode of “Metrics & Chill,” Pete Caputa hosts Andi Graham, the founder and CEO of Big Sea, a digital marketing agency that empowers ...
by Maria Rozhdestvenskaia · Nov 4, 2024
Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands
The COVID-19 pandemic and the resulting economic uncertainty forced businesses to rethink how they approach growth. This especially rang true in the financial services industry, ...
by Melissa King · May 31, 2024
BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
In this episode of “Metrics & Chill,” Pete Caputa hosts Guy Alvarez, founder of Good2bSocial, a digital marketing agency tailored to law firms. Guy recently ...
by Maria Rozhdestvenskaia · May 15, 2024
Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started
Reporting on marketing performance is a critical skill that any marketer––from leadership to individual contributors––needs in order to convey the value of their work. In ...
by Marija Hladni · Feb 24
The State of B2B Content Creation: Navigating the Future of In-House Marketing Innovation
Is your B2B content stuck in 2020? You’re not the only one facing this problem. With the B2B market getting more competitive by the day ...
by Filip Stojanovic · May 14, 2024
New in Databox: Analyze the Performance of Any Metric or KPI with Metric Insights
Whether you’re a leader, manager, or individual contributor, chances are you need to keep a close eye on a handful of key metrics. If you’re ...
by Monise Branca · May 2, 2024
The Benefits of Hiring a Fractional Chief Marketing Officer (fCMO): Perspectives of Agencies, Buyers, and fCMOs
Can you really get all the expertise and strategic thinking of a top-level marketing exec without having to cover the cost of a full-time salary? ...
by Filip Stojanovic · Mar 4
How to Create a Dashboard in Google Sheets in 3 Easy Steps
Using spreadsheets in your business is a great way to store data and keep it organized. However, in situations where you need to quickly pull ...
by Filip Stojanovic · Sep 24
Playmaker Spotlight: Tory Ferrall, Director of Revenue Operations
In Playmaker Spotlight, we get up close (and sometimes personal) with a valuable team member whose individual contributions shouldn’t be overlooked but instead used to ...
by Špela Jurič · Apr 23, 2024
New in Databox: Safeguard Your Data With Advanced Security Settings
Gain more granular control and visibility over users and their account activities. From managing user sessions to tracking changes made within the account, the Advanced Security settings will make it easier for you to maintain compliance with internal security processes.
by Monise Branca · Apr 23, 2024
12 Tips for Developing a Successful Data Analytics Strategy
Building a data-driven company starts with having a data analytics strategy. An effective data analytics strategy relies on three key components: people, processes, and data ...
by Jessica Malnik · Apr 23, 2024
What Is Data Reporting and How to Create Data Reports for Your Business
According to Gartner’s prediction, 90% of organizations will consider information the most valuable asset a business may have. And where does this information come from? ...
by Stefana Zaric · Feb 21, 2025
![What Are the Biggest Challenges and Priorities of Entrepreneurial Sellers in 2024? [Analysis Based on 100+ Sellers]](https://cdnwebsite.databox.com/wp-content/uploads/2022/04/21065504/Sales-Enablement-Metrics-1000x563.jpg)
What Are the Biggest Challenges and Priorities of Entrepreneurial Sellers in 2024? [Analysis Based on 100+ Sellers]
What are the biggest roadblocks with entrepreneurial selling that companies run into? And what are the needle movers that they prioritize? Entrepreneurial selling is usually ...
by Filip Stojanovic · Apr 23, 2024
What Is KPI Reporting? KPI Report Examples, Tips, and Best Practices
We’re constantly bombarded by data points and it takes real effort to make sense of them. While having a lot of information is a good ...
by Alexander B. Pavlinek · Sep 4
Google My Business SEO: 8 Tips to Optimize Your Business for Local Searches
Did you know that 97% of people learn more about a local company online than anywhere else? As a local business owner, you want to ensure that ...
by Alexander B. Pavlinek · Feb 24
The 23 Best Keyword Tracking Tools (According to 107 SEOs)
Do you know if your keyword research and optimization strategy are working? Keywords are a fundamental part of SEO, and as such, you need to ...
by Jessica Greene · Apr 23, 2024