Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
B2B Sales Cycle Length: How Long Does It Usually Take to Close a Deal?
Are you stuck in a seemingly endless sales cycle? You’re not alone in that. Many businesses deal with that exact problem, and it’s not hard ...
by Davor Štefanović · Sep 24
How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
In this episode, Mason Cosby – founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to ...
by Jeremiah Rizzo · Apr 9, 2024
Microsoft Ads vs. Google Ads: Which Platform to Choose in 2025?
Rethinking the best ways to reach your target audience in 2025? With many markets becoming overcrowded, staying front-of-mind for your ideal customers and keeping your ...
by Stefana Zaric · Jun 5, 2025
How to Manage Your Facebook Ads Budget in 2025
Marketers voted Facebook as the advertising platform with the best ROI in 2025. However, effectively managing your Facebook Ads Budget is becoming more challenging each ...
by Alexander B. Pavlinek · Jul 3, 2025
7 Key Product Management Metrics and KPIs to Track in 2024
Here’s a question for you – is your product really what your users need? Does it effectively solve their pain points? Is it simple to ...
by Filip Stojanovic · Mar 4
The Ultimate Guide to Sales KPIs and Metrics – 43 KPIs You Should Track for 2025 (+ Dashboard Examples)
Do you know what one of the biggest mistakes sales teams make is? Trying to track and fit too many sales KPIs and metrics in ...
by Filip Stojanovic · Oct 11
New in Databox: See How You Stack Up To Companies Like Yours With Benchmarks
How do you know if your performance is good? For example, your click-through rate on LinkedIn Ads is 4.2%, is that good? Is your CPC ...
by Monise Branca · May 2, 2024
B2B Marketing Benchmarks to Help You Set Goals for 2024
Whether you’re looking back at your numbers from 2023 or polishing your 2024 strategy and goals, you may need that missing piece of the puzzle ...
by Nevena Rudan · Sep 24
Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups. Links
by Jeremiah Rizzo · Apr 9, 2024
<strong>Our architectural approach to support multi-product strategy</strong>
Databox is mostly known for its business analytics and visualization capabilities. As a single-product company for the majority of its existence, it was developed in ...
by Boris Ovcjak · Apr 11, 2024
SaaS Marketing Benchmarks to Help You Set Your Goals for 2024
Looking back at your marketing numbers from 2023 will help you set goals for 2024. But knowing how other companies across your industry are performing ...
by Nevena Rudan · May 7
PPC Reporting Strategies: 11 Things You Should Include in a PPC Report
For most businesses, PPC reporting equals unorganized spreadsheets with a bunch of data that’s hard to sort and analyze. Once you manage to make some ...
by Stefana Zaric · May 2, 2024
The State of Agency-Client Collaboration in 2024
Most agencies struggle with the same challenge: proving the value of their work to their clients and showcasing performance in an understandable way while ensuring ...
by Nevena Rudan · Feb 24
BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit ...
by Jeremiah Rizzo · Apr 9, 2024
<strong>Bridging the Gap between Data Science and Product Development with Streamlit</strong>
At Databox, scientific research and product development are important fundamental pillars of our innovative ecosystem. Our scientific endeavors fuel groundbreaking discoveries, while our product team ...
by Katja Tic · Jun 5, 2025
How to Do an SEO Competitive Analysis: A Step-by-Step Guide
SEO competitive analysis is essential in today’s crowded search landscape. With new websites appearing daily and two-thirds of all clicks going to the top five ...
by Davor Štefanović · Sep 24
Lead Scoring: Definition, Criteria, and Strategy
You’ve got hundreds of leads making their way through your pipeline… Your team is following up with every single one… Your sales reps are trained ...
by Filip Stojanovic · Jun 3, 2025
Fostering Collaboration and Innovation through Databox Engineering Guilds
Helping companies leverage their data to make better decisions and improve their performance is something we strive for at Databox. Until recently, this type of ...
by Špela Jurič · Dec 9, 2023
18 SaaS Metrics and KPIs Every Company Should Track
Growing any business is difficult, but scaling a software as a service (SaaS) company is on a whole other level. Most SaaS companies struggle to ...
by Gašper Vidovič · Oct 19
BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves. Links
by Jeremiah Rizzo · Apr 9, 2024
How to grow revenue with less budget (? MTN #24)
In this edition ? Featured Benchmark Data (from Benchmark Groups) Cost Per Thousand (CPM) and Cost Per Click (CPC) Benchmarks Median performance from November, 2023: Search ...
by Jeremiah Rizzo · Apr 9, 2024