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13 Expert Ways to Measure Sales Rep Productivity
Sales

13 Expert Ways to Measure Sales Rep Productivity

Did you know the average sales rep only spends 34% of their day selling? The rest of their time is spent on training, internal meetings, ...

Jessica Malnik's avatar by Jessica Malnik | Apr 9, 2024
Search vs Display Ads: Which Google Ads Network Should You Use?
Marketing

Search vs Display Ads: Which Google Ads Network Should You Use?

There are two heavy hitters in online ads: search and display ads. (If you were thinking Google and Facebook instead, you’d be right too) And ...

by Dann Albright | Dec 22, 2021
9 SEO Trends to Watch out for in 2021
Marketing

9 SEO Trends to Watch out for in 2021

Keeping up with SEO trends can be tough. You’d subscribe to a bunch of newsletters, follow dozens of industry influencers and blogs, and even join ...

Masooma Memon's avatar by Masooma Memon | Apr 6, 2023
10 Expert Tips for Measuring Content Attribution
KPIs & Metrics

10 Expert Tips for Measuring Content Attribution

So you’ve been pumping out content on a regular basis. Kudos to you! ? But does that content really meet your audience’s expectations? Does that ...

Masooma Memon's avatar by Masooma Memon | May 18, 2022
Client Onboarding Process: How to Successfully Onboard a New Client
Leadership

Client Onboarding Process: How to Successfully Onboard a New Client

Did you know that more than half (55%) of people say they’ve returned a product because they couldn’t figure exactly how to use it? That’s ...

Lily Ugbaja's avatar by Lily Ugbaja | May 12, 2022
Call Tracking: 9 Expert Ways to Track Inbound Calls
Sales

Call Tracking: 9 Expert Ways to Track Inbound Calls

From sales conversations to technical support, inbound calls are a standard part of doing business for most small businesses.  Providing a framework for how you ...

Jessica Malnik's avatar by Jessica Malnik | May 1, 2024
How ProductLed Used Activation to Boost MRR for a Client by 20 Percent
Leadership

How ProductLed Used Activation to Boost MRR for a Client by 20 Percent

Ramli John—Manager Director at ProductLed—chatted with John Bonini for a recent episode of the Metrics & Chill podcast. Ramli told John all about how ProductLed ...

by Kiera Abbamonte | Feb 20, 2024
17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)
Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...

Jessica Greene's avatar by Jessica Greene | Oct 1, 2025
Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?
Marketing

Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?

According to the Content Marketing Institute’s 2020 benchmark report, a whopping 95% of B2B marketers use social media content, making it the most popular format. ...

Melissa King's avatar by Melissa King | Jul 6, 2022