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Well, actually, if you include all the different dimensions you can filter those metrics by, it comes out to 522 new metrics that you can use to report on your Facebook ad performance.
How many views did your video advertisement receive?
How many people added payment info after seeing your ad? And from which ones?
How many people added your product to their cart?
With the new Facebook Ads Action Type metrics that are now available in Databox’s Query Builder, you’ll have less questions and more answers.
*What’s Query Builder? It’s an advanced funcionality built within Databox that allows you to customize specific metrics by dimensions and other objects in order to dig deeper into your performance data.
An ‘action’ on Facebook Ads is simply any activity that occurs when someone is viewing your ad.
It’s every comment, like, video view, link clink, add to cart, and more.
While you’re able to track all your ad actions in Facebook itself, it’s time consuming and challenging when you’re trying to compare your ad engagement from Facebook to engagement from other paid channels. (How else would you prioritize which channels to invest more/less in?)
With the new Facebook ‘action type’ metrics now available in Databox, you can measure campaign engagement more easily.
Want to make sure your Facebook ads are performing and trending in the right direction? There are several types of metrics you should track, from costs to campaign engagement to ad-level engagement, and so on.
Here are a few we’d recommend focusing on.
Tracking these metrics in Facebook Ads Manager can be overwhelming since the tool is not easy to navigate and the visualizations are quite limiting. It’s also a bit time-consuming to combine all the metrics you need in one view.
We’ve made this easier by building a plug-and-play Facebook Ads dashboard that takes your data and automatically visualizes the right metrics to give you an in-depth analysis of your ad performance.
With this Facebook Ads dashboard, you can quickly discover your most popular ads and see which campaigns have the highest ROI, including details such as:
And more…
You can easily set it up in just a few clicks – no coding required.
To set up the dashboard, follow these 3 simple steps:
Step 1: Get the template
Step 2: Connect your Facebook Ads account with Databox.
Step 3: Watch your dashboard populate in seconds.
We’ve added an Action field in the Metric dropdown in Query Builder. Once you select Facebook Ads as your data source, this will allow you to access action types.
Here are all the Facebook Ads Action Type metrics that we’ve added to Query Builder as well as the associated dimensions that you can use to dig for even deeper insights..
And the best part? They can be further filtered by these dimensions:
For current Databox users, log in to your Databox account to check out the additional Facebook Ad metrics.
New to Databox? Start by creating your free account. From there, you’ll be able to connect your data from more than 70 different platforms.
If you have any questions or need help getting set up, you can visit our Knowledge Base or send us a message at help@databox.com and let us know which metrics you’re looking to track.
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At Databox, we’re obsessed with helping companies more easily monitor, analyze, and report their results. Whether it’s the resources we put into building and maintaining integrations with 100+ popular marketing tools, enabling customizability of charts, dashboards, and reports, or building functionality to make analysis, benchmarking, and forecasting easier, we’re constantly trying to find ways to help our customers save time and deliver better results.
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Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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